Journal of Faculty of Architecture and Design RMUTP

Housing Policy in the Highly Competitive City: Case Studies of London and New York

Montouch Maglumtong, Medhas Maglumtong, Chana Leebamroong — Fri, 28 Jun 2024 00:00:00 +0700

This article aims to analyze the policy and implementation of housing development in the highly competitive city of London, UK and New York City, USA. This is a qualitative research that used document collection along with surveys, observations, and photography of case studies by the researcher and interviews with housing development experts to verify the accuracy of information. The results of the study showed that the two cities had common housing policies, which are; amending the law to be flexible in order to facilitate the development of affordable housing; creating cooperation at all level (communities, government, private sector, and charitable organizations); consideration of socially vulnerable groups (the elderly, the homeless, and the disabled); inclusive development; and creating diversity in the neighborhood by mixing income groups in each project. This led to the enhancement of urban competitiveness in terms of improving the quality of life of the population, which was the foundation of human resource development. It was also the direct responsibility of the government to provide affordable housing for all in the city, which will become a driving force that helps support cities to have higher competitiveness.

Bakery Packaging Design at Jack & Joy Bakery

Noppanon Lohana, Tinnawong Rakisarakul — Fri, 28 Jun 2024 00:00:00 +0700

This research aims to 1) design the bakery packaging structure at Jack & Joy Bakery, 2) design graphics on bakery packaging at Jack & Joy Bakery, and 3) evaluate satisfaction that affects the bakery packaging design at Jack & Joy Bakery. The Population is 300 consumers in front of Jack & Joy Bakery store, and 5 types of bakery packaging at Jack & Joy Bakery. The sample group is consumers in front of the Jack & Joy Bakery store. There were 169 people by calculating the sample size using Krejci and Morgan's ready-made table. Random method, and 5 types of bakery packaging at Jack & Joy Bakery. The research tools used include interviews with entrepreneurs. and consumer satisfaction assessment form Statistics used in research are mean and standard deviation. The research results found that 1) design aspect of packaging structure is geometric shapes. The material is 210 grams art card paper and a OPP (Oriented Polypropylene) clear plastic package. 2) The graphic design on the packaging is minimalist. The product photography mixes graphics and cartoon lines in brown, conveying the color and flavor of the product. Single color offset printing system. 3) Satisfaction score analysis results: 1) Brownies, packaged quantity 36 grams, is at the very satisfaction level (x̅ =4.23, S.D.=0.64) 2) Crispy brownies, packaged quantity 110 grams, is at the very satisfaction level (x̅=4.21 , S.D.=0.86) 3) Cookies, package quantity 120 grams, is at a very satisfaction level (x̅=4.46 , S.D.= 0.45) 4) Cat tongue cookies, package quantity 110 grams, is at a very satisfaction level (x̅=4.40 , S.D.=0.87) and 5) Box set, is a very satisfied level (x̅=4.25 , S.D.=0.66)

Enhancing Urban Competitiveness through Arts, Food and Music Festivals

Medhas Maglumtong, Montouch Maglumtong, Querida Khotcharee — Fri, 28 Jun 2024 00:00:00 +0700

This article aims to analyze the enhancement of urban competitiveness through major global cultural festivals, including the Venice Biennale, Oktoberfest and Tomorrowland Music Festival. This qualitative research used documentation along with observation, surveys and photography. The result shows that cultural festivals had an effect on increasing the competitiveness of city in six areas: cultural importance; economic impact; attracting tourism; city branding; urban revitalization and community participation; and international level impact. This led to an enhancement of urban competitiveness in terms of the dynamism of the local economy, which in turn led to the development of other areas of the city, and helped in promoting the city for higher competitiveness.

Guidelines for applying vernacular architecture in learning center design projects and designs northern silverware handicrafts Chiang Mai Province

Pattraporn Taweekerd, Preeyanud Khamsanong — Fri, 28 Jun 2024 00:00:00 +0700

Northern Silver Handicraft Learning and Design Center in Chiang Mai Province is an architectural design project focusing on Northern Region silverware (Lanna silverware) in eight northern provinces. The Project’s main objective is to collect the knowledge of Northern Region silverware craftsmanship and become a hub for learning as well as the exchange techniques and products. This would facilitate the development of Northern region silverware into a more contemporary style of handicraft. This study considers the possibilities of the project based on an analysis of potential problems and lawsuits and provides a projection on creating the architecture design concept with the overall project outlook being presented.

Northern Region silverware (Lanna silverware) is related to the local culture. The project concept design aims to apply the northern region vernacular architectural style (i.e. Lanna architecture) in the project planning, building’s design and building’s decoration. This development will be a guideline for assimilating contemporary design into the local culture. For further development, applying the knowledge provided from architectural design into environmental management will also lead to new designs related to landscape architecture and the environment.

Study the Tai Lom identity to design casual clothes

Thanate Piromgarn, Nararat Dela — Fri, 28 Jun 2024 00:00:00 +0700

The objectives of this research were 1) to study the Tai Lom identity in Lom Kao District Phetchabun Province, 2) to design a fashion set of clothes based on the Tai Lom identity, and 3) to assess consumer satisfaction with a set of fashion clothes from the Tai Lom identity. The research used an action research method. The research targeted a population group comprising teenagers and working-age adults whose numbers could not be clearly specified. Therefore, the sample group was selected and comprised of tourists. Using the theory by Cohen (1988) with a confidence value of 95 percent, the number of dependent variables was 115 people to calculate the Sig value. The researcher then increased the sample size to 150 people. The research tool was a semi-structured questionnaire used to interview experts. In terms of designing casual fashion outfits, information was obtained and used to create the process of designing casual fashion clothing using the Concept Generation and Selection principles of Y.C. Liu and T. Bligh (2003) by checking the quality of the research tools by considering the accuracy values. The questionnaire needed to be consistent between the questions and objectives (IOC) to pass the criterion with >.50 results from the research. The Tai Lom identity is characterized by colorful and exciting Phi Ta Mo traditional clothing for a casual fashion outfit with the Phi Ta Mo identity, consisting of a short-sleeved, wide-necked, cropped yellow shirt. The neckline is decorated with white fabric in the shape of a butterfly's tooth. The hem of the shirt has alternating colored stripes of the Phi Ta Mo costume. High-waisted shorts of yellow colored fabric are made to float above the knee. The waist edge is decorated with alternating colored stripes. The bottom edge of the pants of the Phi Ta Mo outfit has alternating colored stripes, as well as the shirt for harmony. The style of the dress is suitable for the hot weather in Thailand. The set was used to evaluate satisfaction with the following research results. Overall average for satisfaction with fashion clothing from the Tai Lom identity was found to be at a very high level ( = 3.97, S.D. = 0.08).

Post-occupancy Evaluation of the Low-income Residential Community Case Study: Ban Pra Cha Rat Rim klong San Chao Poh SomBoon

Fri, 28 Jun 2024 00:00:00 +0700

The San Chao Por Somboon Community was originally one of the low-income communities that encroached on Bangkok's canals. Currently, the entire community has been demolished and new houses have been built on The Treasury Department’s land. On the principle of Post-occupancy Evaluation (POE), the research objective is to evaluate after-use residential buildings in low-income communities. The research instrument consisted of a structured interview, questionnaires and in-depth interviews. These Data were collected with a sample of 200 residents. Data were analyzed by averaging and content analysis. Research has found that the overall attitude of residents is positive towards the project as it provides standardized housing, legal, has a house number and basic utilities. Residents feel that the house is beautiful and appropriate for the construction price. Most of the time is spent in the bedroom and living room. Feel that the surrounding area has the appropriate width and height. Suitable for the way of life of the community. Feel that there is beauty and beauty worth looking at. Most of the time is spent near the waterfront and sports grounds. However, the disadvantage is that villagers have an additional burden from having to make monthly home payments. The usable space inside the house is less than before because the house has been allocated according to the number of residents and the house is subject to building laws.