DEVELOPMENT OF AUTOMATED SPORTS EQUIPMENT VENDING MACHINE INNOVATION

2026-05-15T18:07:59+07:00

This research aimed to construct the automated sports equipment vending machine innovation for commercial purpose and public interest. The constructed innovation was examined in two aspects: 1) the content validity was reviewed by a panel of five experts; and 2) the reliability was conducted in a repeated measure design with the twenty samples from personnel of Thailand National Sports University Suphan Buri Campus by volunteer recruitment and simple sampling methods. The data analysis was employed with the Index of Item Objective Congruence and the Pearson correlation coefficient. The findings revealed as follows: the IOC was rated at 1.00 and the reliability was rated at 1.00, which indicated the constructed innovation was complied with the objectives and the components given and the working system was effective in accordance with its design. The results showed the highest reliability in the constructed innovation and it was able to use for automated sports equipment vending in an effective way.

SOCIAL MEDIA DYNAMIC CAPABILITIES IN PROFESSIONAL FOOTBALL CLUBS: A CONCEPTUAL FRAMEWORK AND RESEARCH PROPOSITIONS

2026-05-21T23:12:09+07:00

Digital transformation has fundamentally reshaped how professional football clubs communicate with fans, create commercial value, and sustain competitive advantage. In this context, social media should no longer be understood merely as a communication or promotional channel, but as a strategic organizational domain. Prior research has focused primarily on content types, fan engagement metrics, and platform-based outcomes, while paying less attention to the internal organizational mechanisms that explain why some clubs use social media more effectively, adaptively, and consistently than others. This conceptual paper addresses that gap by developing a Social Media Dynamic Capabilities (SMDC) framework for professional football clubs. Drawing on dynamic capabilities theory, the paper conceptualizes social media effectiveness as an organizational capability composed of three interrelated dimensions: sensing digital environmental changes, seizing opportunities through strategic platform and content decisions, and transforming organizational structures, resources, and routines to sustain social media performance over time. Four theoretical propositions are derived from the framework to guide future empirical research. The paper contributes to sport management literature by shifting the analytical focus from platform-level outputs to organization-level capabilities.

Journal of Modern Sport Management

DEVELOPMENT OF AUTOMATED SPORTS EQUIPMENT VENDING MACHINE INNOVATION

SOCIAL MEDIA DYNAMIC CAPABILITIES IN PROFESSIONAL FOOTBALL CLUBS: A CONCEPTUAL FRAMEWORK AND RESEARCH PROPOSITIONS