https://so08.tci-thaijo.org/index.php/JournalMSM <p><strong>ISSN XXXX-XXXX (online)</strong></p> <p>aims to publish innovative empirical, theoretical, and review articles related, but not limited to, sport management such as strategy and management; organizational behavioral and human resource management; business and international management; tourism, leisure and hospitality management; marketing; industrial relations; and education.</p> <p> </p> Sport Management Association of Thailand en-US Journal of Modern Sport Management https://so08.tci-thaijo.org/index.php/JournalMSM/article/view/2523 <p>Presently, there is a greater understanding of the potential of applying Lean thinking in various sectors across many organizations. Awareness and understanding are becoming crucial to develop the concept of a Lean thinking organization. However, it is still unclear whether the Lean concept, which requires a process to assist interested organizations, can be achieved the goal. Each of these organizations has a different context. This article has reviewed the literature related to the concepts of Lean Thinking and Lean Thinking Organization. The author has attempted to explain what the concept of Lean and Lean Organization should be. Explaining the key principles and the core of the process, or the process wisdom in the Lean concept, is key for the process of organization development and transformation into a lean thinking organization. Raising the question for which the answer remains unclear is the real challenge for applying the Lean concepts to the organization development.</p> Kittikun Sangnin Copyright (c) 2023 Journal of Modern Sport Management https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-29 2023-12-29 2 2 22 32 https://so08.tci-thaijo.org/index.php/JournalMSM/article/view/2093 <p>The purpose of this study is to investigate innovative fitness app usage intention by extending the explanatory power of Technology Acceptance Model (TAM) by adding a new variable, consumer innovativeness. This variable, which has been found to be a significant predictor of explaining adoption behavior in technology, was examined to further understand behavior intention in the fitness segment of the sport industry. Consumer innovativeness – along with the original TAM variables of perceived usefulness (PU) and perceived ease of use (PEU) – was examined to determine its influence on fitness app usage intention. The data collected from 356 survey respondents were used to test the proposed hypotheses. SPSS and AMOS were used to check measurement reliability, participants’ demographic characteristics, model fit, and the path coefficient of the proposed model. The findings revealed that consumer innovativeness (and PU) affected innovative fitness app usage intention. PEU was found to have no such effect. The results contribute to TAM research by adding consumer innovativeness as a significant variable in examining fitness apps. Furthermore, the study provides practical contributions to the fitness technology area of the sport industry.</p> Sinhae Roh Kevin K. Byon Paul M. Pedersen Copyright (c) 2023 Journal of Modern Sport Management https://creativecommons.org/licenses/by-nc-nd/4.0 2023-09-15 2023-09-15 2 2 1 21