Supply Chain and Sustainability Research: SCSR

Southern China Airlines Service Quality Supply Chain and Customers' Satisfaction: A Practical Case Study

WANG QI — Wed, 03 Apr 2024 00:00:00 +0700

The purposes of this research are: 1) To measure the service quality of China Southern Airlines. 2) To measure customers’ satisfaction on flights with China Southern Airlines. 3) To explore the relationship between service quality and customer satisfaction for China Southern Airlines. The quantitative analysis method is applied in this research, based on the SERVQUAL model of perceived service quality theory, combined with the actual service quality of China Southern Airlines customers, according to five sub-dimensions (reliability, tangibility, assurance, responsiveness, and empathy). A sample size of 400 units of China Southern Airlines’ customers was collected. The research instrument was a questionnaire with an overall reliability of 0.911 was found. The statistics used in data analysis included percentage, mean, standard deviation, and hypothesis testing Pearson’s correlations. The research results found that: 1) overall, the service quality of China Southern Airlines is valued at a good service (3.63 out of 5.00). In addition, the highest-rated aspect of service quality is reliability, followed by empathy. 2) This research indicates customers are generally satisfied with the service quality of Southern China Airlines (3.63 out of 5.00). 3) Finally, it is found that there is a significant relationship between SERVQUAL and customers’ satisfaction with China Southern Airlines.

Sustainable Finance Exploration: Analyzing the Impact of Environmental, Social, Governance (ESG) Information Disclosure in the Supply Chain

Angela Yang — Wed, 03 Apr 2024 00:00:00 +0700

This study explores the challenges and strategies related to ESG (Environmental, Social, Governance) information disclosure within supply chains. Initially, through case studies across various sectors, it was observed that businesses encounter issues such as inadequate energy management, insufficient efforts in energy saving and carbon reduction, and a lack of certified greenhouse gas inventories and certification management concerning environmental protection, sustainable operations, and risk management. Furthermore, addressing the gaps in supplier audits, the study suggests improvements in operational continuity management, supplier selection and management, energy management and emission reduction initiatives, overtime control and anti-discrimination practices, and emergency preparedness and chemical management. From a business benefits perspective, disclosing ESG information can enhance a company's environmental image, mitigate operational risks, foster social responsibility, and support corporate sustainability. Regarding stakeholder interactions, it is recommended that companies enhance their communication with stakeholders, understand their expectations, and establish an effective feedback mechanism. The study identifies the main challenges in ESG information disclosure as the authenticity of the information, stakeholder engagement, and regulatory uncertainties. It offers insights for practitioners, highlighting the critical role of ESG information technology application, the influence of regulations and policies, and the verification and credibility of ESG information. The study concludes with suggestions for future research, including cross-industry comparative studies, long-term impact assessments of ESG information, and exploring stakeholder participation and feedback. These recommendations aim to deepen the understanding of ESG information disclosure in supply chains and provide more targeted guidance and advice for businesses.

Interplay Between Carbon Trading and Supply Chain Management: A Case Study of the Taiwan Carbon Exchange

Jia-Yu Chen, Li-Hsi Wu — Wed, 03 Apr 2024 00:00:00 +0700

This study conducts an in-depth examination of the Taiwan Carbon Exchange through a case study approach, employing diverse research methods such as data collection, corporate interviews, analysis, and the utilization of questionnaires to gain insights into its operational model and broader impact on the carbon market. Corporate interviews yield firsthand insights and opinions from key industry stakeholders, while questionnaires ensure a broader participant base, fostering a more diverse range of opinions and data. Focusing on the carbon exchange as the subject of research allows for a thorough analysis of Taiwan's practicalities in carbon trading. The empirical information gathered strengthens the study's conclusions and enhances their reliability. This research aims to provide a comprehensive understanding of the carbon exchange's operational framework, its influence on the carbon market, and the future trajectory of Taiwan's carbon trading development.

Exploring the Implementation of the 7Ps in Guangdong's MBA Education Programs: A Comprehensive Study

Changwen Lee — Wed, 03 Apr 2024 00:00:00 +0700

This paper applies the 7Ps marketing strategy to optimize MBA education marketing in Guangdong, China, covering product, price, place, promotion, people, physical evidence, and pre-interview aspects. The core product focuses on doctoral program application, subject assessment, and international accreditation, with tangible products emphasizing brand building, practical activities, and rankings. Additional offerings include enhancing internationalization, increasing student cohesion, providing life-oriented services, establishing an alumni management model, and improving service levels. Pricing aims for reasonability over being the lowest, while optimization of place involves physical, virtual, and hybrid channels. Promotion strategies include an all-staff approach, PR enhancement, word-of-mouth marketing, and media synergy. Management extends to faculty, staff, mentors, counselors, and committee members. Creating professional enrollment materials is emphasized, alongside pre-interview promotion and teaching MBA students marketing skills, reflecting the globalization context for tailoring marketing strategies.

An Academic Inquiry into ESG Strategy Communication and the Enhancement of Operational Control within the Supply Chain

Ying-Lin Wang — Wed, 03 Apr 2024 00:00:00 +0700

This study delves into the effective integration of sustainability goals within corporate strategies and supply chain management, focusing on the strategies and practices of ASUS and TSMC in implementing ESG (Environmental, Social, Governance) initiatives and enhancing supply chain operations. ASUS exemplifies how embedding sustainability into corporate culture and decision-making processes can help companies stay competitive globally and foster long-term value growth. It prioritizes diverse options and consumer preferences, sets medium- to long-term sustainability objectives, and views sustainability performance as integral to its economic outcomes. Furthermore, ASUS emphasizes ESG performance to investors and senior management as a catalyst for innovation and value enhancement, revolutionizing supply chain management through the enforcement of a stringent supplier code of conduct and the assessment of supply chain ESG metrics. TSMC, a global semiconductor industry leader, anchors its ESG strategy in robust corporate governance, environmental sustainability promotion, and proactive engagement in social responsibilities. It achieves transparent and equitable decision-making via rigorous corporate governance standards, aims to minimize energy consumption and carbon emissions, and enhances product energy efficiency with cutting-edge technologies. In supply chain management, TSMC enforces strict evaluation and selection protocols for suppliers, mandating adherence to environmental and social standards, and fosters the sustainability of the supply chain through the joint development of sustainable solutions. The analysis of ASUS and TSMC illustrates how companies can proactively undertake social responsibilities and advance environmental sustainability while seeking economic gains through varied methods and focuses. These initiatives not only positively influence their operational performance and brand reputation but also offer invaluable insights for other corporations, particularly in the seamless integration of ESG strategies into corporate culture and operations, and in fortifying sustainability within supply chain management.

Hydrogen Energy Supply Chain: Production, Storage, and Applications – An Exploratory Study

Ho-Hsiang Lin, Preethi. V — Wed, 03 Apr 2024 00:00:00 +0700

This study explores the role of hydrogen as a clean and efficient secondary energy source in the global energy transition. Hydrogen has gained significant attention in energy research due to its zero carbon emissions, high heat value, safety features, and versatile applications. The research aims to comprehensively understand the role and impact of hydrogen in future energy systems. Through current survey methods and data analysis, the study elucidates trends in hydrogen technology development, the influence of policies and regulations, and its position in the global energy transition. The technological evolution of the hydrogen supply chain, including green hydrogen, blue hydrogen, hydrogen storage, and transportation, is highlighted. Government support, especially driven by Taiwan's hydrogen development goals and related regulations, has accelerated the growth of the hydrogen industry. In the global energy transition, hydrogen emerges as a key factor in achieving goals due to its zero emissions, diverse applications, and advantages in energy storage. However, hydrogen still faces challenges in technology and cost. Therefore, future research is recommended to focus on addressing technical bottlenecks in hydrogen production, storage, transportation, and applications, while enhancing international cooperation and technological innovation. Additionally, further understanding of the practical impact of government policies on the hydrogen industry is essential to promote its broader application in the global energy system.