Kaewted, P., Paengmar, T. and Chucheep, P. (2026) “THE INFLUENCE OF PERCEIVED CREDIBILITY OF AI-GENERATED CONTENT ON PURCHASE INTENTION VIA TIKTOK: EVIDENCE FROM GENERATION Z CONSUMERS IN THE BANGKOK METROPOLITAN REGION”, Journal of Value Chain Management and Business Strategy. Bangkok, Thailand, 5(3), pp. 40–52. available at: https://so08.tci-thaijo.org/index.php/VCMBS/article/view/6935 (accessed: 12 September 2026).