Chobngen , K., Phramsiri, R., Ounprechavanich, T. and Phuripong , S. 2026. The Influence of Marketing Motivation and Personal Factors on the Purchase Intention of Battery Electric Vehicles (Bev) Among Consumers in Prachinburi Provin. Journal of Dhamma for Life . 32, 2 (Mar. 2026), 498–511.