GAO, J. .; LERTATTHAKORNKIT, T. Live Streamer’s Communication Style on Consumers’ Purchase Intention in Live Marketing: Mediated by Consumer Perceived Value. Journal of Dhamma for Life , [S. l.], v. 30, n. 3, p. 313–337, 2024. Disponível em: https://so08.tci-thaijo.org/index.php/dhammalife/article/view/3339. Acesso em: 31 jul. 2025.