Gao, Jiayan, and Tippawan Lertatthakornkit. “Live Streamer’s Communication Style on Consumers’ Purchase Intention in Live Marketing: Mediated by Consumer Perceived Value”. Journal of Dhamma for Life 30, no. 3 (August 23, 2024): 313–337. accessed July 27, 2025. https://so08.tci-thaijo.org/index.php/dhammalife/article/view/3339.