Jungtanasombut K, Fekfuengbun T, Chinnaratwanich P. The Behavior of Receiving Marketing Communications through Soft Power from the Popularity of Korean Dramas Among Employees of Private Companies in Thailand. Journal of Dhamma for Life [internet]. 2025 Sep. 10 [cited 2026 Sep. 2];31(3):931-43. available from: https://so08.tci-thaijo.org/index.php/dhammalife/article/view/5060