Doctor of Philosophy in Social Sciences Journal

Consumption behavior and environmental marketing that affect the environmental awareness of consumers in Nakhon Sawan Province

2025-02-08T20:19:57+07:00

This research aimed to study the demographic factors, consumption behavior and environmental marketing that affect the environmental awareness of consumers in Nakhon Sawan Province. Data were collected from a sample group using a questionnaire to 384 consumers in Nakhon Sawan Province. A convenient sampling method was used. Descriptive and inferential data analysis were also used for data analysis. The results showed that demographic factors, such as age, educational level, and income, significantly affected the level of environmental awareness. Meanwhile, environmentally friendly consumption behaviors, such as reducing the use of one time packaging and purchasing products with environmental labels had a positive relationship with environmental awareness. In addition, environmental marketing factorsm including Green Products, Green Price, Green Place, and Green Promotion play an important role in promoting awareness in the area. The results of the research can be used to plan sustainable marketing strategies and promote the adaptation of local businesses to accommodate the changing consumer behaviors, as well as help driving environmental policies at the community level to support balanced economic and environmental development in the long term.

Quality of Life of the Elderly in Bang Mueang Sub-district Municipality, Mueang District, Samut Prakan Province

2025-01-09T08:44:17+07:00

The objectives of this research are as follows: (1) to assess the quality of life of the elderly in Bang Mueang Sub-district Municipality, (2) to compare personal factors and the quality of life among elderly individuals in Bang Mueang Sub-district Municipality, and (3) to apply the research results as a guideline for improve the quality of life of the elderly in Bang Mueang Sub-district Municipality to achieve a better quality of life. This study was a quantitative research. The study focuses on the elderly population in the Bang Mueang Subdistrict Municipality, Mueang District, Samut Prakan Province. Using Taro Yamane's method, a sample size of 364 participants was determined. Data were collected using a questionnaire with a reliability score of 0.945. The statistics used in this case were descriptive statistics analysis: frequency, percentage, mean, Standard Deviation and including assumption by t-test, F–test One Way Analysis of Variance, and compared tests performed using Scheffe method.

The results of research found that: (1) The quality of life of the elderly in Bang Mueang Sub-district Municipality was overall perceived as high level ( x̄ = 4.12, SD = 0.393), when considering each aspect averages sorted from highest to lowest were the environmental aspect at the highest, followed by the physical aspect at the high level, the psychological aspect at the high level, and the social relationship aspect at the high level, respectively. (2) The comparative analysis of the differences in personal factors and quality of life of the elderly were found: Elderly individuals of various genders, ages, incomes, and occupations experience no significant difference in their quality of life. However, among elderly individuals with a certain level of education, the quality of life varies significantly. This difference is statistically significant at the .05 level.

Attitudes of People towards the Emergency Medical Center Services of the Wang Thong Subdistrict Administrative Organization, Kamphaeng Phet Province

2025-02-28T11:10:16+07:00

The objectives of this research were: 1) to study attitudes of people towards the Emergency Medical Center Services of the Wang Thong Subdistrict Administrative Organization, Kamphaeng Phet Province, and 2) to compare personal factors and Emergency Medical Services Center of Wang Thong Sub-district Administrative Organization, Kamphaeng Phet Province. This was a quantitative research, collecting the data by a questionnaire from a sample group of 125 people who had received emergency medical center services or related persons living in Wang Thong Sub-district, Kamphaeng Phet Province. The analysis was performed by using the software program to find basic statistics such as frequency, percentage, mean and standard deviation. The values used in hypothesis testing include t-test, One-way Analysis of Variance, when differences were found, pairwise comparisons were made using the Scheffe method.

The study's results revealed that:

1) The attitudes of people towards the Emergency Medical Center Services of the Wang Thong Subdistrict Administrative Organization, Kamphaeng Phet Province, in overall average is at the highest level. When considering in each aspect from the highest value i.e., the delivery to the medical units, the transportation and care during delivery, the emergency medical treatment at the scene of the incident, the operations of emergency units and the reporting a request for help, the average are at the highest level. In the area of illness and encounterment, the average is at a high level, respectively.

2) The comparison of personal factors with attitudes of people towards the Emergency Medical Center Services of the Wang Thong Subdistrict Administrative Organization, Kamphaeng Phet Province revealed that gender, age, educational level and length of time lived at the current address, the different people's attitudes towards emergency medical services are not different, significantly at .05.

Legal Issue and Authority of the Mediation Process of the Public Sector Dispute Mediation Center

2025-03-07T09:57:39+07:00

The research aims to examine the concepts and theories, along with the laws and government policies associated with dispute mediation. It also focuses on the types of disputes under the jurisdiction of the Public Sector Dispute Mediation Center, as well as the causes or constraints that affect the decision to refer disputes to the mediation process of the Public Sector Dispute Mediation Center. The researcher used the qualitative research approach by collecting data through documentary research and in-depth interviews. Data were analyzed using the content analysis techniques.

The study found that disputes within the jurisdiction of the Public Sector Dispute Mediation Center, under Sections 8, 20, 69, and 35 of the Dispute Mediation Act cover only civil matters. These disputes encompass inheritance disputes between heirs, disputes of value no more than five hundred thousand baht (or the amount specified in the royal decree), land disputes that do not involve property rights, and other disputes outlined in the royal decree. The disputes must not involve family rights, personal status rights, or property rights, nor should they involve criminal matters or disputes related to criminal cases under the jurisdiction of the Juvenile and Family Court, in accordance with the juvenile and family court law and procedures, as these types of disputes are not eligible for mediation under this Act. Criminal disputes that are eligible for mediation under this Act include offences classified as misdemeanour crimes under the Penal Code, specifically Section 390 to Section highlighted the following problems: 1) Problems related to the operation of the Public Sector Dispute Mediation Center, 2) Problems regarding the qualifications of mediators at the Public Sector Dispute Mediation Center, and 3) Problems related to the characteristics of disputes within the scope of the mediation authority of the Public Sector Dispute Mediation Center.

The recommendations suggest improving the capacity of personnel at the Public Sector Dispute Mediation Center to enhance their knowledge of relevant laws and regulations to provide accurate guidance to the public. It is also recommended that the required minimum age for mediators be set at thirty-five years or older. The most important factor for a mediator is the ability to establish trust and credibility with the parties involved and ensure that all parties accept the mediator. Furthermore, it is suggested that the types of cases eligible for mediation be broadened. The proposal includes expanding the mediation authority of the public sector, as well as revising the law to raise the financial thresholds for mediating civil disputes within the public sector.

Teachers’ Perspectives on English as an International Language at a University in Thailand

2025-03-02T21:54:59+07:00

This study seeks to investigate teachers' viewpoints regarding their comprehension of English as an International Language within a university setting in Thailand. A qualitative research was utilized, with focus group discussions serving as the principal research technique. Informal Guidelines were employed to stimulate talks, and 3 participants were chosen by purposive sampling. Content analysis indicated that English as an International Language in this context is defined by its diversity, learners' intercultural communicative skills, and learners' multilingual capabilities. The researcher aspires for this study to alter perceptions of contemporary English and enhance understanding among teachers about the notion of English as an International Language. This may subsequently assist learners in developing confidence in utilizing English and improving their intercultural communication abilities.

Western Cultural Influence in a Thai Musical play Entitled “TukkaTa Yodrak”

2025-03-14T17:45:32+07:00

This article is a part of the thesis on musical theater entitled Tukkata Yod Rak. This study was conducted with the purpose to examine influence of Western culture in the musical Tukkata Yod Rak.Qualitative research methodology was employed, including data collection through relevant documents, interviews with experts, observations and the synthesis and analysis of the gathered information. The findings were then summarized and presented as descriptive analysis.

Research results showed that Tukkata Yodrak musical play has been significantly influenced by Western culture in all aspects, as follows: 1) Structural Influence – as the play was adapted from The Enchanted Doll, a work by an English author. 2) Performance Style Influence – the performance could be found reflecting inspiration from Tableau Vivant technique, where performers stand still like painted figures instead of actively portraying dolls. 3) Performance Elements Influenced by Western Culture - the following elements were observed: (1) Gestures and movements – Inspired by Western opera, particularly the act of clenching and releasing hand gestures. (2) Music – Influenced by Western melodies, leading to the creation of Thai songs with Western-style tunes. (3) Costume design – as could be observed in the musical Tukkata Yodrak, the costumes reflected western influences, featuring Raj Pattern jackets, hats, socks, and shoes. Women also wore silk blouses and dresses tailored in a Western style, clearly showcasing the integration of Western culture into Thai Society. (4) Stage and scenery – the stage design resembled Western theater, incorporating scene transitions and set changes to enhance realism. These components contributed to the uniqueness and novelty of the play and positioned Tukkata Yodrak, a contemporary musical with potential for international recognition. Furthermore, it serves as a guideline for enhancing and preserving the performance style of Thai musical theater while ensuring its continuity and cultural conservation.

A Model for Managing and Developing Small Schools Through a Mentoring Process to Enhance Teachers' Integrated Teaching Efficiency and Develop Analytical Thinking Skills of Primary School Students in Phetchaburi Province

2025-03-14T18:55:52+07:00

This research aimed to develop and examine the effects of a management and development model for small schools utilizing the mentor school approach. The objective was to enhance the effectiveness of integrated teaching and learning management among teachers, as well as to improve analytical thinking skills among primary school students in Phetchaburi Province. The study employed an action research methodology and was conducted in six phases as follows: 1. Document analysis and in-depth interviews with school administrators, teachers, and school board members of the targeted scolls to assess the current state and challenges of managing small schools through a mentoring process and to establish a conceptual framework for developing the model. 2. Model development through focus group discussions with experts to refine the management and development model. 3. Model evaluation by collecting feedback through questionnaires from the expert group to assess the model appropriateness. 4. Model implementation by applying the developed model in the targeted schools. 5. Evaluation of integrated teaching management after the model implementation, performed by experts and mentor teachers. 6. Evaluation of students' analytical thinking skills after the model implementation among primary school students in Phetchaburi Province.

The research findings are as follows:
1.The developed model for managing and developing small schools through a mentoring process to improve teachers' integrated teaching efficiency and enhance the analytical thinking skills of primary school students in Phetchaburi Province was found to be highly effective. The model's administrative processes were clearly defined and included the following components: 1. Stakeholders involved e.g. 1) School board members 2) Parents 3)Teachers and educational personnel. 2. Administrative processes e.g.: 1) Planning 2) Decision-making 3) Implementation 4) Evaluation 5) Benefit realization. 3. Relevant tasks/areas e.g. 1) Academic Affairs 2) Personnel Affairs 3) General Administration. The model aimed to enhance teachers' ability to perform integrated teaching and improve students' analytical thinking skills. The overall evaluation of the model by experts indicated that it was highly appropriate, with a mean score of 4.55 (SD = 0.42).

2. The evaluation of integrated teaching management after implementing the developed model in Ban Bang Ket School, conducted by experts and mentor teachers, was rated as excellent.

3. The assessment of students' analytical thinking skills after implementing the model showed an average score of 16.33 out of 20, equivalent to 81.67 per cent.

Customer Satisfaction with the Timeliness and Reliability of Scheduled Transportation Systems

2025-04-09T14:35:32+07:00

This research aimed to: 1) investigate the level of customer satisfaction with round-based transportation systems, 2) analyze the influence of various factors on customer satisfaction, and 3) test hypotheses regarding the influence of those factors. The study explored the relationship between key influencing factors and customer satisfaction toward round-based freight transportation. The population consisted of customers utilizing round-based transportation services, including individuals, retail businesses, e-commerce companies and industrial factories using logistics service providers. The sample was selected using convenience sampling. Descriptive statistics and multiple regression analysis were employed for data analysis.

The findings revealed that the timeliness of delivery had a significantly positive influence on customer satisfaction (𝛽 = 0.629, p < .05). Similarly, service reliability demonstrated a statistically significant influence, despite the model’s moderate explanatory power (R² = .123). The application of tracking technologies also showed a positive impact, highlighting the importance of technological development to enhance service efficiency. Interestingly, increased transportation costs did not negatively affect satisfaction; rather, they showed a significantly positive impact, reflecting customers’ expectations for quality over price. These findings can be used to develop strategies for enhancing competitiveness in the logistics industry.