Doctor of Philosophy in Social Sciences Journal

The Influence of the 4Es Modern Marketing Mix on Repeat Purchase Intention in Online Shopping Among Customers in the Bangkok Metropolitan Region

2024-08-13T20:56:13+07:00

This research study aims to: 1. examine the influence of the 4Es modern marketing mix on repeat purchase intention via online shopping among customers in the Bangkok and metropolitan area, and 2. identify strategies to enhance quality that would result in repeated purchase intention via online shopping among these customers. This is a quantitative research study employing a survey methodology, with questionnaires as the data collection tool. The sample consists of 400 individuals who have made repeated purchases through online marketing channels in the Bangkok and metropolitan area, selected through convenience sampling. The statistical and data analysis methods used in this research include descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics e.g. multiple regression analysis and content analysis for open-ended questions.

The findings indicate that: (1) The 4Es modern marketing mix influencing repeated purchase intention via online shopping among customers in the Bangkok and metropolitan region includes easy online access (Everywhere, b=0.47), creating loyal customers (Evangelism, b=0.26), providing a good experience (Experience, b=0.15), and offering value that makes customers willing to pay (Exchange, b=0.13). The model accounts for 68.20% of the variance in repeated purchase intention. (2) Strategies to foster repeated purchase intention via online shopping require continuous efforts to improve quality across all aspects, particularly in terms of products, services, customer experience, and reliability, with a strong emphasis on customer focus.

Determination of local areas for granting permission or refraining from granting permission to set up service establishments (Zoning) by the Minister of the Interior. Case study of Bangkok

2024-08-13T21:19:13+07:00

In this study, the researcher has the purpose to; (1) inspect the designation of the areas for administration of the zone to control the service establishments (Zoning) by the Ministry of Interior in the Bangkok area (2) examine the direction and trend for changes in service locations in Bangkok and (3) to serve as a guideline in designation of local areas for permission or restriction for setting up service establishments (Zoning) by the Minister of the Interior. The sample group used in this study was 5 service establishment operators (Zoning) in the Bangkok areas. The instrument used was an interview form with content analysis. The research found that (1) complying with the law and regulations is the key factor for business development in the area, helping separation of business types and customer groups clearly and boosting trust in the market and bringing happiness to the community. (2) Direction and trend of changes: found that adaptation by emphasizing special experience such as technologies, live music, online food order, emphasizing on health and safety, care about digital trends and strategies. These could attract customers and adjust the business model to meet customer needs and increase business success as well. and (3) the designation of the areas for permission or restriction: found that emphasis should be put on the main issues, with explanations for easy understanding, such as emphasizing family-friendly entertainment venues in villages, and setting business rules for appropriateness and safety and promoting activities for teens to increase safe and appropriate areas.

Total Quality Management to Promote Excellence of Female Futsal Player of Kasem Bundit University Futsal Club

2024-08-13T21:19:51+07:00

The purposes of this research were to study total quality management and problem and obstacle to promote excellence of female futsal player of Kasem Bundit University Futsal Club. The sample group used in this research was the Kasem Bundit University member club, including the Kasem Bundit University Club Executive Committee, coaches, and Kasem Bundit University female futsal athletes, totaling 50 people. Data were collected using a questionnaire as a research tool, and statistics used in data analysis include frequency, percentage, average, and Standard Deviation.

The research results found that: 1. The personal characteristics of female futsal player Kasem Bundit University members are female, aged 18-25 years, with a bachelor's degree level. Period of work less than a year. 2. Overall quality management to promote excellence in female futsal athletes Kasem Bundit University Futsal Club as a whole the average is at the highest level ( =4.26, S.D. = .571). Each aspect is at the highest mean level, including potential development is at the highest level ( = 4.30 S.D. = .637), continuous improvement average is at the highest mean level ( = 4.26, S.D. = .699), the leadership average is at the highest mean level ( = 4.25, S.D. = .565), in strategic planning is at the highest mean level ( = = 4.24, S.D. = .621), and the aspect of teamwork participation at the highest mean level ( = 4.23, S.D. = .619), respectively. 3. Problems and obstacles in total quality management to promote excellence in female futsal athletes at Kasem Bundit University Futsal Club include the lack of application of modern technology. Leaders must devise work systems that create innovations that consistently lead teams to excellence. To create unity among the futsal athletes, use sports science techniques to promote a strong athlete's body.

Creating a Digital Professional Learning Community (DPLC) for Education Management in the Digital Transformation Era

2024-04-08T09:13:26+07:00

The establishment of Digital Professional Learning Communities (DPLCs) is a crucial strategy for sustainable and effective education management in the Digital Transformation era. The TEAMCEB process is proposed to support the creation of DPLCs by emphasizing efficient collaboration, continuous learning and development, as well as the participation of all stakeholders. The author presents the TEAM-CEB process for creating DPLCs for Digital Transformation education management, consisting of 7 main steps: Together, Exploration, Action, Monitoring, Collaboration, Evaluation, and Benchmarking, along with 5 components: digital learning content design, digital instruction management, digital learning experience creation, digital learning communities, and digital assessment and evaluation. The process begins by fostering collaboration and shared goals in developing digital education, jointly exploring new knowledge and resources, implementing and designing educational innovations, continuously monitoring and evaluating, collaborating with other organizations, and ultimately establishing best practices and standards. This approach aligns with the Participatory Learning Theory and the Community of Practice Theory, leading to the creation of robust and sustainable DPLCs to effectively support education in the digital transformation era.

The Role of School Administrators in the BANI WORLD Era

2024-04-04T21:02:28+07:00

Currently, the world has entered the era of the BANI WORLD, which signifies a world characterized by rapid changes, complexity, diversity, and constant uncertainty. This impacts on mental health and changes in the context, learning environments and working. It is crucial for school administrators to study and understand the situations and to adjust their roles in administration by changing their mindset, developing new skills and abilities, and to recognize the needs for adaptation to cope with rapid changes appropriately. This study surveys documents and related organizational and educational management research, analyzing the content and presenting the outcome according to the study's objectives. The findings concluded that the roles of school administrators should comprise of 5 roles: 1) Preparing for change 2) Creating a learning culture 3) Building flexibility 4) Creating a supportive environment 5) Promoting collaboration. The adjustment of these roles requires the development of a growth mindset and an awareness of the importance of providing effective education in the BANI WORLD era. School administrators who appropriately adjust their roles shall become leaders capable for development of personnel, teachers, and students through change, flexibility including adaptability to uncertainty, leading their organizations toward a challenging and changing future smoothly.