Doctor of Philosophy in Social Sciences Journal

Dynamic Capabilities and the Impact of Corporate Strategy on Business Sustainability: A Case Study of Thai SMEs

Thamolwan Suwanpeng — 2026-04-24

In the context of rapidly changing and volatile business competition, organizations face an urgent need to strengthen their strategic adaptability, particularly by developing dynamic capabilities. These capabilities– which include the ability to sense opportunities and threats, orchestrate and leverage resources, and reconfigure operations to foster innovation and resilience – are critical foundations for formulating organizational strategies that effectively respond to external complexities. Such strategic competencies play a pivotal role in enhancing long-term business sustainability. This academic article examines the integrated relationship between dynamic capabilities, organizational and corporate strategy, and business sustainability by employing a conceptual framework that synthesizes dynamic capability theory with holistic sustainability perspectives. The study focuses on small and medium-sized enterprises (SMEs) in Thailand.

Through theoretical analysis and empirical case study examination, the findings show that organizations that systematically develop and deploy dynamic capabilities are better able to formulate flexible strategies aligned with their vision and mission, while also addressing stakeholder expectations in a balanced way. The key insights confirm that integrating dynamic capabilities into organizational strategy formulation enables firms to remain competitive amid environmental uncertainty and contributes to the creation of sustainable economic, social, and environmental value. From a practical standpoint, enhancing dynamic capabilities is identified as a crucial mechanism that enables Thai SMEs to overcome resource constraints and advance ESG-oriented operations toward long-term sustainability.

Administrative legal execution: The Administrative Courts order to administrative agency or state official demolish the illegal buildings or structures.

sirirat indis — 2026-04-24

This academic article aims to study administrative legal execution, the case study of administrative court order to administrative agency or state official to demolish the illegal buildings or structures. The results of the study reveal the obstacles, especially in case the demolition of high-rise buildings or large structures beyond administrative agency or state official capacity to achieve the judgment or in case the demolition of buildings or structure where there are many people living and the masses pressure or other demands such as relocation costs, find a new address. Coordination or support from other administrative agencies that are not parties to the case may be required. Whereas, the Act on Establishment of Administrative Courts and Administrative Court Procedure, B.E. 2542 (1999), Section 75/3 provides that the Administrative Courts shall have the authority to consider or inquire into the issue and order compliance with the judgment or order, or order the execution of a judgment to be carried out expediently and completely. Also Section 75/4 provides that the Administrative Courts have the authority to impose a fine. However, other than an administrative fine, for an administrative legal execution to be successful and can resolve the suffering of the plaintiffs, other legal measures must be implemented to ensure the full effectiveness of the Act on Establishment of Administrative Courts and Administrative Court Procedure, B.E. 2542 (1999).

Factors Affecting Happiness at Work of Personnel Working in Bang Phli Yai Sub-district Administrative Organization Bang Phli District , Samut Prakan Province

Thakdanai Suriya — 2026-04-24

The purposes of this research were to study (1) the happiness of employees in performing their duties at the Bang Phli Yai Subdistrict Administrative Organization, Bang Phli District, Samut Prakan Province, (2) the environmental factors affecting the work performance of employees at the Bang Phli Yai Subdistrict Administrative Organization, Bang Phli District, Samut Prakan Province, and (3) the environmental factors influencing work happiness among employees at the Bang Phli Yai Subdistrict Administrative Organization, Bang Phli District, Samut Prakan Province. The sample size was determined using the Taro Yamane method, resulting in 175 respondents. Data was collected using a questionnaire with a reliability score of 0.962. The statistical analysis included frequency, percentage, mean, Standard Deviation, and hypothesis testing using multiple regression analysis.

The research results indicate that (1) The overall happiness of employees at the Bang Phli Yai Subdistrict Administrative Organization is rated at the highest level. When broken down by category, the following aspects, listed from highest to lowest average scores: kindness, pursuit of knowledge, social relationships, peace, good family life, debt-free status, relaxation, and good health, all of which were rated at the highest level, and (2) the overall work environment of employees at the Bang Phli Yai Subdistrict Administrative Organization is rated at the highest level. Categories ranked from highest to lowest average scores include: policies and administration, technology, supervisors, compensation and benefits, equipment, and colleagues respectively, all at the highest level, and (3) The environmental factors significantly influencing the happiness of employees at the Bang Phli Yai Subdistrict Administrative Organization are: compensation and benefits, policies and administration, and technology, with statistical significance at the .05 respectively.

The Development of Witness Protection Law in Corruption and Misconduct Cases

Kanokwan Maenmek — 2026-04-24

This research aims to (1) study the background concepts and theories related to witness protection in corruption and misconduct cases, (2) analyze legal issues concerning witness protection in corruption and misconduct cases in Thailand, (3) examine legal measures related to witness protection in corruption and misconduct cases in foreign countries, and (4) propose recommendations for the amendment, improvement and development of witness protection law in corruption and misconduct cases. The study employed qualitative research methods, including document research, in-depth interviews, and focus group discussions. Data synthesis was conducted using content analysis techniques and interpretation through comparative analysis.

Findings showed that witness protection in corruption and misconduct cases in Thailand continues to face major legal challenges. These include issues such as the scope of witness protection, the delays in the consideration of witness protection requests, the right to appeal protection orders, the duration of the protection and the lack of the coordination mechanisms among agencies responsible for witness protection and others. These legal problems stem from the inadequacy, lack of coherence, and lack of unity within the current legal framework. Therefore, it is recommended that the internal regulations currently enforced within each agency be urgently revised and improved to ensure that witnesses receive protection under a unified standard. This includes extending protection to individuals closely associated with the witness, setting a specific timeframe for the consideration of witness protection requests, granting the right to appeal to the Criminal Court for Corruption and Misconduct Cases with jurisdiction over the matter for protection orders, ensuring that the witness protection remains in effect as long as the threat persists, and establishing coordination and referral measures between agencies. These efforts aim to ensure that witness protection in corruption and misconduct cases is comprehensive, fair and free from discrimination, as guaranteed by law, through the enactment of a specific witness Protection in Corruption and Misconduct Cases Act.

Development of a Management Model for Lanna Cultural Capital from the Sak Khalai Murals of Wat Phra Singh, Chiang Mai Province

Wiroj Nakchatri — 2026-04-24

This research aims to (1) study the identity, patterns, and meanings of Sak Khalai (leg tattoos) from the murals of Wat Phra Singh, Chiang Mai, (2) develop a cultural capital management model for application in the creative economy, and (3) propose guidelines for adding value to products and services. The methodology is qualitative research and development, conducted through documentary research, mural observation, in-depth interviews with experts, and focus group discussions with stakeholders. The research found that the Wat Phra Singh murals are a crucial repository of Lanna’s Sak Khalai tattoo culture. The tattoos can be classified into four main types that reflect past social statuses and beliefs. Key symbols discovered are the Mom, cat, and peacock, with the “Mom” being recognized as a prominent identity with high potential for economic development. The researcher has developed the “Lanna Sak Khalai Cultural Capital Management Model,” which comprises a database of tattoo patterns with semantic analysis, coupled with an ethical framework for sustainable utilization. The developed model can be used as a tool to preserve at-risk knowledge and applied to create value in Chiang Mai's creative industry, which will help strengthen the potential of Lanna culture as a form of soft power.

Relationships between Digital Leadership of School Administrators and Innovative Organization of Schools under Trang Primary Educational Service Area Office 2

Wiriya Tohsen — 2026-04-24

The purposes of this study were to (1) examine the digital leadership of school administrators, (2) innovative organization of schools, (3) relationships between digital leadership of school administrators and innovative organization of schools, and (4) to predict innovative organization of schools based on components of digital leadership. The sample consisted of 103 schools under Trang Primary Educational Service Area Office 2. The informants were 103 heads of academic affairs departments. The data collection instrument was a five-point rating scale questionnaire. The data analysis statistics included mean, standard deviation, Pearson’s correlation, multiple correlation analysis, and multiple regression analysis. The findings revealed that; 1) the overall and every aspect of digital leadership of school administrators were found at good levels; 2) the overall and every aspect of innovative organization of schools were also found at good levels; 3) the relationships between digital leadership of school administrators and innovative organization of schools were highly positive, with a very high correlation (r= .933) at significance level of .001. 4) The combination of the components of digital leadership could explain 87.00 % of the variance of innovative organization (R² =.870). There were standardized regression weights for predicting the innovative organization of schools based on the school administrators’ digital leadership. The predictors included digital knowledge and digital innovation, with standardized coefficients of .464 and .185, respectively.

The Relationship Between Teacher Empowerment by School Administrator and The Learning Organization Status of Schools under the Bangkok Metropolitan Administration (BMA)

sumana soontornvatchpong — 2026-04-24

The purposes of this research were (1) to study the level of teacher empowerment by school administrators as perceived by teachers, (2) to study the level of the learning organization status of schools under the BMA as perceived by teachers, and (3) to investigate the relationship between teacher empowerment by school administrators and the learning organization status of BMA schools.

The sample consisted of 370 public school teachers under the BMA for the academic year 2024. The sample size was determined using Cohen’s specified sample size table, and the participants were selected using multi-stage random sampling. The research instrument was a questionnaire which demonstrated a high reliability coefficient (a) of 0.99. The statistics used for data analysis were the mean, Standard Deviation (SD), and Pearson's Product-Moment Correlation Coefficient (r).

The findings revealed the following (1) Overall, the level of teacher empowerment by school administrators was rated by teachers at a high level, (2) Overall, the learning organization status of BMA schools was rated by teachers at a high level, and (3) There was a high, statistically significant relationship between teacher empowerment by school administrators and the learning organization status of BMA schools at the .01 level.

The Role of Marketing Communications Strategy in Brand Building for Chinese Time-Honored Brands

Yuanyuan Li — 2026-04-24

The objectives of this research were to study the current state of marketing communication for promoting Chinese Time-Honored brands, consumer attitudes toward these brands, and marketing communication approaches for brand promotion in a contemporary social context. The study employed a mixed-methods approach. For a qualitative method, data were collected from 12 brand managers and marketers via in-depth interviews. And for a quantitative method, data were gathered from 400 consumers using questionnaires and analyzed by descriptive statistics and relational analysis. The research findings revealed that (1) at the current state, brands have been adapted through four strategies: product innovation development and cross-industry collaboration, communicating brand value through cultural storytelling, building consumer relationships via two-way interaction and systematic data management, (2) consumer Attitudes, Structural Equation Modeling (SEM) analysis confirmed that marketing innovation directly causes positive effect on both brand promotion efficiency (β=0.593) and consumer perception (β=0.468). Furthermore, brand loyalty functions as the mediating variable with the highest influence (β=0.564) on the success of marketing strategies, and (3) The marketing communication approaches consist of four dimensions: design innovation, cultural storytelling, relationship building and data management. The study concludes that building brand loyalty should be the primary objective in promoting Chinese Time-Honored Brands.

Problems of Protecting the Rights of Heirs of Beneficiaries under the Workmen’s Compensation Act

Praphasri Buasawan — 2026-04-24

This research project – A Study on Related Problems of Protecting the Rights of Heirs of Beneficiaries under the Workmen’s Compensation Act – aims to study the protection of the rights of heirs of beneficiaries under the Workmen’s Compensation Act B.E. 2537 (Amendment Act B.E. 2561) by looking at related problems due to the requirement of law that grant benefits to heirs of workmen who suffered work-related injury or illness, specifically heirs that are workmen’s children, as per Article 20(3) and (4), though qualitative using the documentary research method.

The result reveals that Article 20(3) of the Workmen’s Compensation Act B.E. 2537 (Amendment Act B.E. 2561) stipulates that workmen’s children are entitled to receive benefits from the Workmen’s Compensation Fund when workmen suffer work-related injury and illness, as well as death and disappearance. In this regard, the law further stipulates that children under 18 years of age are entitled to receive benefits without considering whether they attend any educational institutions as students, or they have dropped out and are now workmen, or they have dropped out and are now unemployed. Regardless of their situation, children under 18 years of age will receive the benefit. On the contrary, if the workmen’s children are over 18 years of age, they will not be entitled to receive the benefit unless they are currently attending any educational institutions as students for bachelor’s degrees or lower-level degrees. And they will continue to receive the benefit until they complete their bachelor’s degrees. However, this study reveals that there are many people over 18 years old who do not have the opportunity to attend higher-level education programs due to various reasons. Therefore, the author recommends that children should be given the opportunity to make the decision regarding their future, whether to drop out and start working or to remain in school, and their decision should be taken into consideration when granting benefits under the Workmen Compensation Fund. On the other hand, regarding Article 20 (4), in which the law stipulates that children who suffer from physical disabilities or mental disorders when they turn 18 years old will continue to be eligible to receive the benefit only if they are recognized as dependents of workmen before they die or disappear. Moreover, if these children no longer suffer from the aforementioned conditions, Paragraph Two of Article 21 stipulates that they will no longer be eligible to receive the benefit. In this regard, the author recommends that people with disabilities should be treated equally, as per the principle of rights of people with disabilities and the country’s constitution, since it is rarely possible that people with disabilities will ever recover from their conditions, considering the causes of such disabilities.

In summary, the author recommends that amendment to Article 20 should be made to Article 20 (3/2) of the Workmen’s Compensation Act B.E. 2537, that is, children over 18 years old who are not attending any educational institutions should continue to be eligible to receive the benefit for another 6 months. Moreover, if they choose to attend any educational institutions as students for bachelor’s degrees or lower-level degrees within the period of 6 months previously mentioned, then they will continue to be eligible to receive the benefit until they complete the bachelor’s degrees. Secondly, the author recommends that amendment should be made to provisions regarding the rights of children with disabilities under Article 20 (4), in order to make the benefit available to children over 18 years old who suffer from physical disabilities or mental disorders, regardless of whether they are recognized as dependents of workers before they die or disappear. Lastly, the author recommends that an amendment should be made to the end of Paragraph Two of Article 21 so it includes the following: ‘once children are no longer possess the qualifications described under Article 20 (4) and they are recognized as dependents of other persons or they are able to work on their own.’