Ruengrot, Anutsara, and Arissa Sa-Ardnak. “The Influence of Content Marketing on the Decision of Consumers Usage on Viu Application”. Journal of Human and Society, Sisaket Rajabhat University 4, no. 2 (November 27, 2022): 150–163. accessed April 26, 2025. https://so08.tci-thaijo.org/index.php/jhuso/article/view/1085.