Journal of Human and Society, Sisaket Rajabhat University

Elevating Knowledge Lesson of Local Food Cultural Heritage Capital in Lansaka District, Nakhon Si Thammarat Province

2025-04-02T15:11:04+07:00

This article was presentation about history of the elevating knowledge Lessons of local food cultural heritage capital in Lansaka District, Nakhon Si Thammarat Province. “Local food” of the Kiriwong community has a way of life that relies on the forest, natural resources and the environment, which has fought against countless natural crises until it turned around and has stood firm until today. With this event, the community has a new perspective that combines opportunities, hopes and ideals by establishing an organization in the community. including leaders who have gone through various crises together with the community, becoming stronger and leading the community back to strength. From the accumulated capital over a long period of time until they become cultural heritage that occurs in the community. Kiriwong community reflects the role of cultural capital that acts to create awareness of individual status in life. “Local food” is conveyed through historical stories through collaboration with the community to maintain it as a sustainable food culture. Therefore, there is knowledge management, lessons learned by extracting the essence of the culture in the community to define local identity or pick it up and dust it off to establish the original values to enhance and support the creation of cultural areas that the community jointly owns or as “baggage” used in living a good life, eating well, living well, and being happy based on changes in lifestyle, society, culture, and resource management. The researcher therefore used local food cultural capital is used to connect communities through participation and pride. Therefore, the development of local food from wisdom and identity is improved and the community becomes a cultural entrepreneur, generating sustainable income.

Strategies of Translating Korean Sageuk (Historical) Series Titles from English to Thai

2025-03-25T11:20:13+07:00

The translation of titles for Korean Sageuk (historical) series plays an important role in conveying their content and meaning, including values, culture, and distinctive features of the series, to a global audience. Accurate and contextually appropriate translations of these titles significantly impact the ability to attract viewers, especially when the titles align with the cultural context of the target language. For Thai viewers, translating the titles of Korean Sageuk series requires careful consideration of both linguistic and cultural differences to preserve the intended meaning while also appealing to Thai audiences. As a result, various translation strategies are employed to adapt these titles for different purposes, depending on the series’ content and the target audience.

This research aims to analyze the translation strategies used in rendering the titles of Korean Sageuk (historical) series from English into Thai. Data were collected from a list of series available on online media platforms from 2001 to October 2024, totaling 147 titles. The research instrument used was a translation strategy analysis table. The content validity of this table was assessed by three experts and found to be highly consistent. Descriptive statistics, including frequency and percentage, were used to analyze the data.

The findings revealed a total of 11 translation strategies used for translating Korean Sageuk series titles from English into Thai, ranked from most to least frequently used as follows: 1. Partial translation with additional Thai context 2. Renaming unrelated to the original title 3. Partial transliteration with additional Thai context 4. Partial transliteration, partial translation, and additional Thai context 5. Renaming using words that reflect the original meaning 6. Literal translation with additional Thai context 7. Complete transliteration with additional Thai context 8. Literal translation without additional Thai context 9. Partial transliteration, partial translation, and no additional Thai context 10. Partial translation with no additional Thai context 11. Partial transliteration with no additional Thai context

Strategic Model for Establishing Service Quality Guru of Personnel of Suan Sunandha Rajabhat University, Samutsongkhram Campus

2025-02-05T13:48:21+07:00

This article aims to study and gather information on the current desirable factors necessary for developing strategies to enhance the service quality of personnel at Samut Songkhram Campus, Suan Sunandha Rajabhat University. The research also aims to establish a strategic model to develop Guru service quality among the campus personnel. This is a qualitative study that employs purposive sampling based on the criteria of Ivey & Ivey (2008), with 18 key informants selected according to the criteria of Thomas T. McMillan (1971). The research instrument was in-depth interviews using future-oriented research techniques via the Delphi Technique. The statistical methods employed for data analysis included percentage, mean, standard deviation, median, and interquartile range (IQR).

The study revealed that: 1) The desirable factors for enhancing service quality consist of five aspects: Reliability, which should be reinforced by principles of good governance; Responsiveness, which should be improved by developing service mechanisms, human resources, and supporting technology; Empathy, which should involve linking research databases to address service needs and issues; Assurance, which should focus on enhancing foreign language and digital skills, and implementing a personnel development monitoring system; and Tangibles, which should ensure efficient material and equipment management across departments. 2) Regarding the second objective, the median and interquartile range (IQR) of the responses from key informants concerning the vision and mission of the draft strategic plan indicated unanimous consensus, with median scores mostly at 5.00 and above 3.50, and IQR values (Q3–Q1) ≤ 1.5, signifying a high level of agreement and feasibility.

The strategic model, titled SUNANDHA CIT SKILL, comprises three strategies: Strategy 1 – Developing personnel competencies to produce specialized graduates and to cultivate professional, ethical, and moral personnel. Strategy 2 – Managing the service system in education by promoting learning innovations and raising management standards to international levels through digital technology. Strategy 3 – Establishing a distinctive identity in service through innovation and creating networks for academic health services. These strategies represent an integrated framework of development, management, and identity-building aimed at enhancing Guru service quality as proposed in this research.

A Study of Speech Acts through Chinese Sentence Structures in Simulated Situations by Chinese Major Students at the Faculty of Humanities and Social Sciences, Sisaket Rajabhat University

2024-11-27T20:56:10+07:00

This study aims to examine the use of Chinese language pragmatics through hypothetical scenarios involving Chinese language students at the Faculty of Humanities and Social Sciences, Si Sa Ket Rajabhat University. The study is based on data collected from questionnaires distributed to a sample group consisting of 20 students from the Chinese language program in the Faculty of Humanities and Social Sciences at Si Sa Ket Rajabhat University, selected through purposive sampling. The respondents were asked to complete the questionnaires in Chinese through 10 hypothetical scenarios.

The research findings reveal that in the role-play scenarios, there were 55 occurrences of direct speech acts, with the predominant evaluative technique being negative, comprising 49.10%. Additionally, there were 92 instances of indirect speech acts, with the most common strategy being positive wording, accounting for 27.18%. Furthermore, issues were found in using Chinese to express opinions appropriately according to the context. These issues stem from the influence of the mother tongue and the mismatch between the source culture and the target language, leading to communication errors or misinterpretations. These problems will serve as a basis for further studies to improve Chinese language teaching.

Developing the Skills Training Sets for Career Subjects for Mathayomsuksa 2 Students by Inquiry-Based Teaching

2025-02-17T14:03:30+07:00

This research aimed to 1) develop a skill training set for achievement career subjects to be effective according to the criteria of 80/80 2) to find the effectiveness index of the skill training set for achievement career subjects 3) to compare the academic achievement of Mathayomsuksa 2 students before and after studying. The populations were 34 students from two Mathayomsuksa 2 classes during the first semester of 2024. The sample group consisted of 23 Mathayomsuksa 2/1 students from Surinrachamongkhol School, selected by simple random sampling. The research instruments included the learning management plan, skill training set, pre- and post-study achievement test. The statistics used for data analysis were percentage, mean, standard deviation, t-test dependent E₁/E₂ and E.I.

The research results found that 1) the efficiency of skill training set development for career subjects was 85.06/83.20, which was higher than the standard set 80/80 2) the effectiveness index of the skill training set for the Mathayomsuksa 2 students, the number of values was 0.7200, which showed that the students had improved by 72.00 percent. 3) comparing the students' academic achievement using the skill training set, it was found that the academic achievement after studying was higher than before, with statistical significance at the .05 level.

The communication of beliefs in the Bun Bang Fai festival related to the way of life of the community in Ban Khon Kam, Yang Chum Noi District, Sisaket Province

2024-11-27T20:58:32+07:00

This research aims to study (1) the belief in the tradition of the Boon Bang Fai festival of the Ban Khong Kam community, Yang Chum Noi District, Si Sa Ket Province, and (2) the communication of belief in the Boon Bang Fai festival to the way of life of the Ban Khong Kam community, Yang Chum Noi District, Si Sa Ket Province. This research employs qualitative research methods, utilizing data gathered through document analysis, textbooks, and relevant studies. Collecting field data through interviews with key informants who are community leaders, representatives from government agencies, private sector members, and villagers of Ban Khong Kam, alongside participatory observation. The research results found that 1) Boon Bang Fai in religious beliefs is the result of beliefs from worshiping sacred objects to ask for rain to fall in season, so that there will be water for farming and livelihood, resulting in abundant crops and food. Activities in the Boon Bang Fai festival make the community unified, create the power to create things, strengthen unity, and preserve the tradition for continuation. 2) Communication of beliefs is divided into 2 levels: communication of beliefs within individuals, which is a one-way communication in the form of public relations without receiving a response, and communication of beliefs between individuals is a two-way communication in organizing the Boon Bang Fai festival of the community.

Effects of Servicescape and Intangible Service Quality on Quality of Life of Elderly People Residing in Nursing Homes in Nonthaburi Province

2025-02-17T13:59:06+07:00

This research aimed to 1) compare the expectation and perception of intangible service quality of the elderly residing in nursing homes in Nonthaburi Province, 2) analyze the effects of service scape and intangible service quality on the quality of life of the elderly residing in nursing homes in Nonthaburi Province, and 3) study the perception of intangible service quality that influences the quality of life of elderly people who use nursing homes in Nonthaburi Province. The research was undertaken following the survey approach using a questionnaire to collect data from 400 elderly people who use nursing homes in Nonthaburi Province. Data were analyzed using descriptive statistics including frequency, percentage, mean, standard deviation, and inferential statistics Based on Multiple regression analysis was performed at a statistical significance level of 0.05.

The results of the study found that 1) the level of expectation of intangible service quality was higher than the level of perception of intangible service quality, with a mean difference of -0.06. 2) The service landscape factors that significantly affected the quality of life of the elderly using the nursing home services in Nonthaburi Province at a level of 0.05 included the atmosphere in the service establishment, the arrangement of the service area, the use of signs and various decorations, and 3) The service quality factors that significantly affected the quality of life of the elderly using the nursing home services in Nonthaburi Province at a level of 0.05 included trustworthiness, responsiveness, and caring for service recipients.

The Development of Instructors in Organizing Japanese Cultural Activities to Promote Students’ Attitudes toward Learning among Japanese Major Students at Sisaket Rajabhat University

2024-11-27T21:00:44+07:00

The objectives of this research were: 1) to explore the use of Japanese cultural activities in promoting positive attitudes toward learning the Japanese language among Japanese language students and 2) to develop instructional activities for educators that align with the needs of Japanese language students at Sisaket Rajabhat University, focusing on incorporating Japanese cultural elements into the teaching and learning process. The study utilized data from questionnaires distributed to a purposive sample of 14 Japanese language students from the Faculty of Humanities and Social Sciences, Sisaket Rajabhat University. It utilized a set of four Japanese cultural activity modules which included: 1) Japanese lunch boxes お弁当 (obento) 2) Japanese tea ceremony 茶道(chadou)
3) Japanese paper folding 折り紙 (origami) 4) Japanese calligraphy 書道 (shodo) and a questionnaire was administered to collect information concerning the students’ attitudes towards learning the Japanese language. Moreover, post-learning assessments were conducted by the instructors. The data was analyzed using measures such as mean, frequency, percentages, t-tests, and standard deviation. Additionally, the post-learning assessment data from the instructors was employed to provide descriptive and inferential summaries.

The study revealed that before engaging in Japanese cultural activities, the students exhibited significantly improved attitudes toward the Japanese language at a moderate level, (X = 2.49). Furthermore, after engaging in Japanese cultural activities, the students exhibited significantly improved attitudes towards the Japanese language at a moderate level, a high level, (X = 3.66). This indicates that before and after engaging in Japanese cultural activities, there was a statistically significant difference in the students' attitudes toward learning Japanese at the 0.05 level. And then when instructors integrate Japanese cultural activities into the classroom, students exhibit interest and enthusiasm, while also learning traditional Japanese culture and adapting it to align with contemporary contexts.

Social Return on Investment of Curriculum and Learning Packages in Innovative Agriculture Suitable for the Local Context to Promote Food Security and Grassroots Economy Development

2025-02-05T13:56:48+07:00

The purpose of this research was to assess the social return on investment (SROI) of curriculum and learning packages in innovative agriculture tailored to the local context, with the goal of promoting food security and grassroots economic development. A mixed-method research approach with a convergent parallel design was employed. Qualitative data were collected from 15 key informants through focus group discussions using a semi-structured interview guide based on the three-pillar framework (economic, social, and environmental dimensions), and were analyzed using a social impact pathway to summarize the impacts. Quantitative data were obtained from 160 respondents through structured questionnaires and analyzed using descriptive statistics. The SROI was then calculated.

The results revealed that the curriculum significantly enhanced the potential of learners and local stakeholders, enabling them to contribute to food security and precision agriculture in ways that support sustainable community economies. Specifically, 97.50% stated it met local needs, 95.63% of participants perceived benefits from the curriculum, and 88.13% reported applying the acquired knowledge in practice. The average SROI value was found to be 2.82, meaning that every 1 THB invested in the curriculum yielded 2.82 THB in social value.

These findings demonstrate the cost-effectiveness and social value of the curriculum and learning packages developed by the university for community development.

The Process of Creating Violence in S.E.A.Write Award-Winning Short Stories

2025-03-25T11:22:35+07:00

This research aims to analyze of creating violence, which portrayed in short stories that have received the S.E.A. Write Award, using Johan Galtung’s (1996) concept of violence and Watcharin Kaenchan’s (2017) as the framework of creating violence as the analytical framework.

The findings reveal five main processes through which violence is constructed in these S.E.A. Writing Award works: (1) legitimization, (2) marginalization/othering, (3) devaluation of human dignity, (4) commodification, and (5) identity alteration. Moreover, the study finds that these processes often co-occur. For example, devaluation of human dignity is combined with legitimization, or with marginalization/othering; legitimization is also found alongside marginalization/othering, and with commodification.

The Process of Development Community Market Driving Mechanism for Strengthenning The Community Economy, Taladkhae Subdistrict Municipality, Nonsong District, Nakhonratchasima Province

2025-02-05T14:04:33+07:00

This research aimed to: 1) to develop the identity and strategy plan for the community market of Taladkhae Municipality; 2) to analyze stakeholders and their participation in driving the Taladkhae community market; 3) to develop mechanisms and roles in market mobilization; and 4) to synthesize the development process of driving mechanisms to strengthen the community economy of Taladkhae Municipality. This study employed a community-based research (CBR) approach and integrated participatory action research (PAR) techniques. Research tools included focus group discussions, in-depth interviews, document analysis, and participatory workshops. Data were analyzed using causal analysis methods.

The findings revealed that: 1) In the past, the Taladkhae community market was the place for employment and making income for the community due to its location at a three-way junction and function as a rest stop, resulting in a high concentration of shops and services. However, the expansion of the road into four lanes led to a significant decline in market depression. To revitalize the market, its identity was redefined as a “community lifestyle market” focused on safe, affordable, high-quality local products under the brand name "Taladkhae Care Khun." The landscape was redesigned, and a logo featuring the Kae flower was created to reflect the community’s traditional character. A strategic development plan was formulated, encompassing the definition of market vision and identity, the promotion of local products, landscape improvement, and enhancement of the market management system. 2) Stakeholders within the community include community leaders, occupational groups, and local shop owners. External stakeholders include the Taladkhae Municipality, local government agencies, Nakhon Ratchasima Rajabhat University, and passing motorists and travelers. 3) The mechanism of market driving was established through a committee structure with designated roles and responsibilities, including management and operations, procurement and product sourcing, sales, accounting, and advisory teams. 4) The development process of market-driving mechanisms consists of four main components: spatial mechanisms, social mechanisms, economic mechanisms, and external support mechanisms.

The Chinese Bel Canto Theory of Peking University’s Opera Research Institute: A Case Study of the Opera Jiang Jie

2025-02-17T13:53:21+07:00

Opera Jiang Jie is a distinguished Chinese opera that portrays the life and struggle of Jiang Jie, a female revolutionist during the Chinese Civil War. The opera centers on themes of loyalty, sacrifice, and courage, emphasizing Jiang Jie's commitment to her cause and the emotional turbulence which she endures in the face of oppression.

This research is qualitative research employs both a literature review and fieldwork to analyze the Chinese Bel Canto Theory developed by the Opera Research Institute of Peking University, using Jiang Jie as a case study.

The result of research found out that the application of the Chinese Bel Canto Theory in the opera Jiang Jie demonstrates a fusion of vocal techniques and expressive physical gestures that significantly enhance the emotional depth and character performance. In particular, the skillful control of vocal dynamics—such as variations in volume, tone, and rhythm—enables the performers to effectively convey complex emotional states, reflecting the inner worlds of the characters. Moreover, the study emphasizes how the synchronization of vocal expression and physical movement contributes to a vivid and engaging performance. This research highlights the importance of Bel Canto principles in shaping revolutionary opera, illustrating their effectiveness in achieving profound emotional resonance and artistic expression.