Journal of Human and Society, Sisaket Rajabhat University https://so08.tci-thaijo.org/index.php/jhuso <p>Journal of Human and Society, Sisaket Rajabhat University publish in every 6 months (2 issues per year)</p> <p> January – June</p> <p> July – December</p> <p> It is published in both hard copy and electronic journal system. Every published article has been reviewed by at least 3 experts using a double blinded review method.</p> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏศรีสะเกษ en-US Journal of Human and Society, Sisaket Rajabhat University 3027-7736 The Role of the Public Services (Social Value) Act 2012 in Assessing the Returns from the Use of Public Budgets https://so08.tci-thaijo.org/index.php/jhuso/article/view/5753 <p> The financial cost of public spending is often used to evaluate how public services provided by English and Welsh public bodies, as well as their suppliers, can improve the economic, social, and environmental wellbeing of local communities. During procurement, these bodies and their suppliers tend to be more effective when focusing on innovative factors that influence sustainable solutions. This article explores the context of the Public Services (Social Value) Act 2012 across its key dimensions. It does not focus on the exercise of judicial power in the UK, as the Act does not impose a strict mandatory obligation on public bodies to comply. However, the Act offers significant advantages by establishing a flexible legal framework. For instance, public bodies have the option to voluntarily integrate social value assessments into their operations for activities not subject to compulsory procurement processes. Furthermore, the Act encourages collaboration with local communities to improve public service design and incorporates relevant principles from the Procurement Act 2023. This article concludes that although the legal requirements remain flexible, the Act serves as an excellent case study on granting public bodies the freedom to prioritize overall value over mere cost, allowing for spending decisions based on social value frameworks at the pre-procurement stage.</p> Pedithep Youyuenyong Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 226 251 The Local History and Culture of the Thalang Ban Don Community in Thep Krasattri Sub-district, Thalang District, Phuket https://so08.tci-thaijo.org/index.php/jhuso/article/view/5691 <p> This research aimed to study the history and local culture of the Thalang Ban Don community in Thep Krasattri Sub-district, Thalang District, Phuket Province. Utilizing a qualitative approach, data were collected through documentary research and semi-structured interviews with nine key informants, including community leaders, residents, local experts, and scholars. All participants had resided in the community for at least five years and possessed deep insights into the area’s context, history, culture, and tourism. The findings revealed that the Thalang Ban Don community has a long-standing history of significance to Phuket. During the late Ayutthaya period, specifically under the reign of King Borommakot, the community played a pivotal role in administration, economics, and society. Key historical figures further illustrate the profound connection between the community's history, culture, and religious faith. Regarding local culture, the community exhibits a distinct identity rooted in its beliefs, local wisdom, and traditions. These elements reflect the reciprocal relationship between humans and nature, where people utilize natural resources while adapting to and coexisting with the environment. The knowledge gained from this study can serve as a basis for seeking budgetary support from various agencies to organize historical and cultural activities, promote tourism, or establish a local history and culture learning center in Thalang District. Such initiatives aim to enhance community awareness of their local heritage and support groups dedicated to historical and cultural preservation for sustainable tourism development.</p> Jarunee Khongkun Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 1 25 Guidelines for Developing the Competencies of Teachers in Charge of School Procurement in Kalasin Province https://so08.tci-thaijo.org/index.php/jhuso/article/view/6025 <p> This article aimed to investigate the related factors and propose guidelines for developing the competencies of school procurement teachers in Kalasin Province. The sample group consisted of 223 teachers responsible for procurement duties. The research instrument was a questionnaire developed based on the competency framework and validated for content validity and reliability. Data were analyzed using basic statistical methods, including percentage, mean, standard deviation, and Pearson’s Product-Moment Correlation Coefficient to examine the relationships between independent and dependent variables according to the criteria for interpreting correlation coefficients.</p> <p> The findings revealed that the factors related to competency development at the highest level included work motivation, management practices, and knowledge of the Government Procurement and Supplies Management Act B.E. 2560 (2017). In addition, the development guidelines rated as most important by the respondents were the preparation of clear materials and supplies management manuals, continuous administrative support, systematic supervision and follow-up, and the application of information technology to enhance work efficiency.</p> <p> However, the major obstacles identified were the lack of standardized materials management systems, excessive procurement responsibilities alongside regular teaching duties, and insufficient systematic monitoring and evaluation. Therefore, the recommendations focused on systematically addressing these issues through the establishment of standard operating procedures, the promotion of digital systems, the reduction of teaching workloads, and the development of knowledge-sharing networks. These measures are expected to enhance both the efficiency and sustainability of teachers responsible for procurement duties.</p> Pichayaporn Thonarat Ariya Pongsiri Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 26 43 The Development of Potential Model for Innovative Leaders in Financial Services for Competitiveness in the Digital Economy https://so08.tci-thaijo.org/index.php/jhuso/article/view/4821 <p> This research aimed to (1) examine the components of the potential of innovative leaders in financial services for competitiveness in the digital economy, 2) develop a potential model for innovative leaders in financial services for competitiveness in the digital economy, and 3) create a proposed development guideline for leaders in financial services for competitiveness in the digital economy. A mixed- method research approach was employed, incorporating the Delphi method, in-depth interviews, and focus group discussions. The study involved 19 banking executives, with research instruments validated using the Index of Item-Objective Congruence (IOC). The focus group discussions included 15 experts in banking, executive leadership, and organizational development, while five human resource experts evaluated the proposed development guideline The research instruments included interviews, questionnaires, and focus group discussions records forms. Data analysis was performed using content analysis, median, and interquartile range (IQR). The research findings revealed that the development of a potential model "B-BEACONN", comprising with three dimensions and eight key components, detailed as 1. Knowledge of Innovative Leaders: (1) banking business understanding and compliance, 2) technological innovation; 2. Skills of Innovative Leaders: (3) innovation-driven organizational management, (4) agile cybersecurity and risk management, (5) data analytics for strategic decision-making; 3. Characteristics of Innovative Leaders: (6) creative and strategic thinking, (7) customer-centric management, and (8) collaboration and ecosystem networking. The proposed development guideline for innovative leaders in financial services for competitiveness in the digital economy was validated through experts focus group discussions, achieving unanimously approved its relevance, applicability, and practical implementation.</p> Palinsu Jaroenying Supatta Pinthapatay Pawinee Boonyasopon Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 44 64 The Potential Development Model of Competency for Chief Electrical System Engineers in the Construction of Large Industrial Plants https://so08.tci-thaijo.org/index.php/jhuso/article/view/5075 <p> The objectives of the study “The Potential Development Model Competency of chief electrical system engineers in the construction large industrial plants,” are to 1) study and analyze the key components necessary for developing the competencies of chief electrical system engineers in managing electrical construction systems, 2) develop a comprehensive competency model for chief engineers in this context, and 3) create a manual for competency development in this field. The research employed the Delphi technique and focus group discussions. The target group consisted of 19 experts and 14 qualified professionals participating in focus group discussions. The research instruments included interview forms and questionnaires. Data were analyzed using descriptive statistics, specifically the median and interquartile range (IQR). The research findings revealed that the competency model for chief electrical system engineers in the construction large industrial plants consists of 3 main components and 15 sub-components. The first main component is Knowledge, comprising 5 sub-components: 1.1) professional expertise knowledge, 1.2) strategic problem-solving knowledge, 1.3) legal knowledge, 1.4) safety knowledge, and 1.5) budget management knowledge. The second main component is Skills, comprising 6 sub-components: 2.1) planning and resource allocation skills, 2.2) problem-solving skills, 2.3) coordination skills, 2.4) technology utilization skills, 2.5) delegation skills, and 2.6) monitoring and control skills. The third main component is Personal Attributes, comprising 4 sub-components: 3.1) commitment to continuous development, 3.2) openness to diverse opinions, 3.3) honesty and fairness, and 3.4) leadership in work management.</p> <p> The competency model for chief electrical system engineers in the construction large industrial plants was unanimously evaluated by qualified professionals as appropriate. The competency development manual for chief electrical system engineers in the construction large industrial plants is suitable and can be implemented for developing competencies of chief electrical system engineers in the construction large industrial plants.</p> Pongsak Rattanapun Suchart Siengchin Teravuti Boonyasopon Somnoek Wisuttipaet Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 65 83 Online Marketing Strategies for the Beekeeping Community Enterprise in Ratchaburi Province https://so08.tci-thaijo.org/index.php/jhuso/article/view/5339 <p> The objectives of this research were: 1) to study the potential of the stingless beekeeping community enterprise in Ratchaburi Province, 2) to study online marketing promotion strategies of the stingless beekeeping community enterprise in Ratchaburi Province, and 3) to propose appropriate online marketing promotion strategies for the stingless beekeeping community enterprise in Ratchaburi Province. The quantitative research involved 391 residents of Chom Prathap Subdistrict, Wat Phleng District, Ratchaburi Province, determined using Yamane’s (1973) formula with systematic sampling. The research instrument was a questionnaire with a reliability coefficient of 0.87. The qualitative research used nine key informants, including the chairman, vice chairman, secretary, marketing and public relations representatives, group members, representatives from community organizations, a digital marketing academic, and customers who purchased products online. Data were collected through in-depth interviews and analyzed using descriptive statistics, content analysis, and Pearson’s correlation as supportive evidence.</p> <p> The findings revealed that the overall potential of the stingless beekeeping community enterprise was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;\bar{x}" alt="equation" /> = 3.72, S.D. = 0.79), with production and quality ranked the highest. Online marketing strategies were also at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?&amp;space;\bar{x}" alt="equation" /> = 3.65, S.D. = 0.87), with brand building and credibility ranked the highest. Additional analysis indicated a high positive correlation between potential and strategies (r = 0.62, p &lt; 0.01). Appropriate strategies should emphasize communication of production standards, the use of social media as the main marketing channel, market and consumer behavior analysis, capacity building in digital marketing, and systematic management.</p> Wanlaya Sala Farida Romphruek Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 84 107 Development of a Digital Assessment Tool for Performance Examinations in Thai Classical Dance https://so08.tci-thaijo.org/index.php/jhuso/article/view/5653 <p> This research has objective to develop a digital assessment form for practical examinations in Thai classical dance. The target groups consisted of 30 first and second year students in the Dance and Performance program, Faculty of Fine and Applied Arts, and 15 instructors and educational personnel with no less than five years of experience in teaching Thai classical dance. The research instruments were a digital assessment form for practical examinations in Thai classical dance and a satisfaction assessment form.</p> <p> The results of the study found out that: (1) the assessment form had a five-level rubric structure covering performance components and dance gesture practice. The form was examined for content validity by three experts in Thai classical dance, with an IOC value of 1.00; (2) the assessment form was developed using Google Forms, Google Sheets, and the CoRubrics Add-on, and was tried out in three groups: self-assessment, peer assessment, and teacher assessment. The analysis of reliability using Cronbach’s alpha showed a high reliability coefficient of 0.96. In addition, the form could be used as a tool to classify learners’ ability levels; and (3) the satisfaction assessment results from educational personnel were at the highest level, showing that the digital assessment form was appropriate and could be used effectively to improve practical examinations in Thai classical dance.</p> Jansamorn Pholboon Rawisara Srichai Krittiya Choosong Aksrawadee Pattamasantiwong Monton Pholboon Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 108 125 Developing Spelling Skills in Non-Directly Matched Final Consonant Sounds for Prathom Suksa 3/2 Students Through Game-Based Learning https://so08.tci-thaijo.org/index.php/jhuso/article/view/5624 <p> This research was classroom action research conducted to solve learning problems in the classroom. The purposes of this research were: 1) to compare the spelling skills of words with final consonants not corresponding to the spelling standard of Prathom Suksa 3/2 students before and after learning management using educational games; 2) to compare the spelling skills of words with final consonants not corresponding to the spelling standard of Prathom Suksa 3/2 students after learning through educational games with the 80 percent criterion; and 3) to study the relative growth scores of the spelling skills of words with final consonants not corresponding to the spelling standard of Prathom Suksa 3/2 students. The research design used was the One Group Pretest–Posttest Design. The population consisted of Prathom Suksa 3/2 students at Anuban Saiyok School who were studying in the first semester of the 2024 academic year. The samples were obtained by purposive sampling from students who had spelling assessment scores lower than 14 points, totaling 8 students. The research instruments were: 1) four learning management plans on spelling words with final consonants not corresponding to the spelling standard; and 2) a four-choice multiple-choice test on spelling words with final consonants not corresponding to the spelling standard, consisting of 20 items, constructed by the researcher. The statistics used in the research were mean, standard deviation, and relative growth score.</p> <p> The result of this research found out that: 1) the Prathom Suksa 3/2 students had spelling skills in words with final consonants not corresponding to the spelling standard after learning management using educational games higher than before learning; 2) the Prathom Suksa 3/2 students had spelling skills in words with final consonants not corresponding to the spelling standard after learning management using educational games higher than the 80 percent criterion; and 3) one Prathom Suksa 3/2 student had a moderate level of development in spelling skills of words with final consonants not corresponding to the spelling standard, and seven students had a very high level.</p> Tuenjai Kothdee Kanthamanee Dabthong Chayanit Jaruwattanaphan Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 126 146 The Exposure of Boys' Love (Y-Series) among Ubon Ratchathani University https://so08.tci-thaijo.org/index.php/jhuso/article/view/5861 <p> This research aims to study the reception of Boys' Love (BL) series and the factors influencing their reception among students at Ubon Ratchathani University. A quantitative research methodology was used, employing a questionnaire to collect data from a non-probability sampling method, specifically accidental sampling, of 178 participants from 11 faculties and 1 college at Ubon Ratchathani University.</p> <p> The research findings are as follows: 1) The majority of the sample were female, had prior experience watching BL series, and exhibited a moderate level of BL series reception. They mostly watched through online platforms, particularly YouTube and Netflix, and showed a tendency to continue watching. 2) Factors influencing BL series reception included entertainment purposes, such as the series' content and core themes, preference for the actors, current popularity, and the quality of media production. 3) Reception of BL series influenced perspectives on openness to gender diversity and fostered understanding of gender equality in society. The results of this study can be used as a guideline for developing entertainment media that communicates perspectives on gender diversity in a constructive and socially responsible manner.</p> Chananchida Boonaua Pornpananan Saelim Sunirat Phuenpha Vichuda Saisamut Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 147 166 Effects of Project-Based Learning on Learning Achievement, Practical Skills, and Satisfaction of Mathayom 1 Students https://so08.tci-thaijo.org/index.php/jhuso/article/view/5976 <p> The purposes of this research were to: 1) compare the learning achievement of Mathayom 1 students before and after learning through project-based learning on plant propagation; 2) compare the practical skills of Mathayom 1 students after learning through project-based learning on plant propagation with the criterion of 70 percent of the full score; and 3) investigate the students’ satisfaction toward project-based learning on plant propagation. This study employed a one-group pretest-posttest design. The sample group consisted of 24 Mathayom 1 students from Noensangawittaya School, selected through cluster random sampling. The research instruments included: 1) lesson plans, 2) a learning achievement test, 3) a practical skills assessment form, and 4) a satisfaction questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, and t-test.</p> <p> The research findings revealed that: 1) the students’ post-learning achievement after learning through project-based learning on plant propagation was significantly higher than the pre-learning achievement at the .01 level; 2) the students’ practical skills gained from project-based learning on plant propagation were significantly higher than the established criterion of 70 percent of the full score at the .01 level; and 3) the students’ overall satisfaction toward project-based learning on plant propagation was at the highest level. These findings indicate that project-based learning effectively promotes experiential learning and enhances learners’ competencies in a holistic manner.</p> Kanya Meesak wadaporn Poolpholamnoey Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 167 186 Evaluation of a Workshop Training Program to Prepare Student Teachers for Teaching Practice Using the Kirkpatrick Model https://so08.tci-thaijo.org/index.php/jhuso/article/view/6041 <p> The purposes of this research were to: 1) evaluate students’ satisfaction toward the workshop project designed to prepare students before their teaching practicum in educational institutions; 2) compare students’ knowledge regarding lesson plan writing, research conducting, and project development; 3) investigate the teaching behaviors of students based on the opinions of university supervisors and mentor teachers; and 4) evaluate the impact of the project through the analysis of the number of research topics, research conceptual frameworks, and student development projects that students were able to produce.</p> <p> The sample group consisted of 30 students enrolled in the Master of Education Program in Curriculum and Instruction, Faculty of Education, Nakhonratchasima College, who were studying in the course MED63403: Teaching Practicum in Educational Institutions I during the second semester of the 2024 academic year. The participants were selected through cluster random sampling. The research instruments included: 1) a knowledge test on lesson plan writing, research conducting, and project development; 2) a teaching behavior assessment form; and 3) a student satisfaction questionnaire toward the workshop training program. The data were analyzed using percentage, mean, standard deviation, and t-test.</p> <p> The research findings revealed that: 1) the students’ satisfaction toward the workshop project for preparation before the teaching practicum in educational institutions was at the highest level; 2) the students’ knowledge of lesson plan writing and research conducting after the training was significantly higher than before the training at the 0.01 level of statistical significance; 3) the students’ teaching behaviors were at the highest level; and 4) the students were able to formulate 30 research topics and research conceptual frameworks (100 percent) and develop 27 student development projects (90 percent).</p> Tidarat Samanpan Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 187 203 Research on the Excavation and Integration of Case-based Learning in the “Residential Space Design” course in Higher Vocational Colleges to Improve Design Abilities and Social Responsibility https://so08.tci-thaijo.org/index.php/jhuso/article/view/5670 <p> This research had objectives to: 1) to compare the learning achievement resulting from case-based learning management in the Residential Space Design course; and 2) to develop design ability and awareness of social responsibility by using case-based learning management in the course. The sample group used in this research consisted of 36 first year students in the Architectural Interior Design program of the 2024 academic year. They were selected by simple random sampling, using the classroom as the sampling unit. The research instruments consisted of: 1) a learning achievement test (with difficulty values ranging from 0.35–0.80, discrimination values ranging from 0.28–0.86, and a reliability value of 0.86); 2) a design ability assessment form; and 3) an awareness of social responsibility assessment form. The data were analyzed by using mean, standard deviation, and t-test.</p> <h2> The research findings revealed that: 1) the students who received case-based learning management had a post-learning mean score (96.5, S.D. = 1.57) higher than the pre-learning mean score (65.8, S.D. = 2.11) with statistical significance at the .05 level; and 2) the students’ design ability and awareness of social responsibility were significantly improved after receiving case-based learning management, which is an effective approach in enhancing professional skills and social consciousness among vocational students.</h2> Tan Jun Teerasak Sukhsantikamol Copyright (c) 2026 Journal of Human and Society, Sisaket Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 2026-06-25 2026-06-25 10 1 204 225