Journal of Human and Society, Sisaket Rajabhat University

The Wooden Ordination Halls and The Emergence of Communities Along the Gulf of Thailand’s Upper West Coast

Panich Tangwichitrerk — Thu, 28 Dec 2023 00:00:00 +0700

This article is the result of a study of the relationship between the period of the emergence of wooden ordination halls that is very popular in communities around the western Gulf of Thailand in the 24th-25th century, and the development of communities in the Tha Chin basin, Mae Klong basin, and Phetchaburi basin. The result indicated that the construction of these local wooden ordination halls is the solution to the floodplain environment problems and is related to the development of communities in the area on the west side of the Chao Phraya River. In other words, many temples with wooden ordination halls were built to be the center of various communities, both in the existing communities that have expanded into neighboring areas and the formation of new villages in the wasteland. The establishment of these communities and temples also related to the economic and social development of the area during the Rattanakosin period, such as canalizing canals from Bangkok to this area, the agricultural expansion due to the Bowring Treaty in the reign of King Rama III, and the development of railway routes to the western and southern. The result also showed the appearance and methods of building different wooden ordination halls in each area as seen in the re-use of local artifacts, and the moved artifacts from Bangkok, such as the miniature metal Buddha image and small granite boundary markers or Sema, in line with the characteristics of the local architectural wood ordination halls that were built simply, not decorated, and are suitable for small communities. The wooden ordination hall represents the spatial development and community formation in the area around the western upper Gulf of Thailand since the late 24th century.

Guideline of Value and Earning Potential on Cultural Hand-Woven Cloth at Paoy Char village, Phnom Srok, Banteay Meanchey, Cambodia

khiev sangvavann, Akkharadet Supannafai , Sureechai Sukantarat — Thu, 28 Dec 2023 00:00:00 +0700

This study investigated the production, sales, and earnings potential of culturally hand-woven cloth in Paoy Char village, Phnom Srok, Banteay Meanchey, Cambodia. The research revealed that silk and cotton were
the primary materials used in production, employing traditional techniques throughout the manufacturing process. The distribution and pricing strategies were categorized into two types: those established by agencies and those by local groups. Furthermore, the product design aspect was classified into three distinct types. Earnings potential demonstrated variation among different groups and was contingent upon various factors, including organizational affiliations and marketing endeavors. In sum, the study suggests that these groups should prioritize enhancements in production processes, product design, distribution networks, and marketing campaigns to amplify their potential for higher earnings.

Development of Learning Abilities on Analytical Reading with a Set of Learning Activities Based on the Concept of SQ4R for Mathayomsuksa 3

Phonexay Nanthalangsy, Khamphouk Keophila , Siboundone Keophichit — Thu, 28 Dec 2023 00:00:00 +0700

This research aims to 1) develop a series of learning activities based on the SQ4Rconcept to enhance analytical reading ability for Mathayomsuksa 3 students at Pakse Teachers College, Champasak Province, Lao People’s Democratic Republic, 2) compare the analytical reading abilities of Mathayomsuksa 3 students before and after receiving the SQ4Rlearning management technique, and 3) study Satisfaction of Mathayomsuksa 3 students towards learning management with SQ4R technique.

The sample group, obtained through cluster sampling, consisted of 30 Mathayomsuksa 3 students in the first semester of the 2566 academic year at the Demonstration School of Pakse Teachers College junior high school. The research tools were 1) 6 learning sets, 2) an achievement test. There were 30 questions to choose from (multiple choice), difficulty ranged from 0.27-0.68, discrimination between 0.32-0.82 and reliability was 0.85, and 3) Student satisfaction questionnaire for using the 25-item learning set. There were 5 evaluation levels. The statistics used in the data analysis were mean, percentage, standard deviation, and t-test.The results showed that:

The effectiveness of the developed series of learning activities based on the SQ4R concept in enhancing the analytical reading ability of secondary school students was found to be 83.77 out of 88.44, which exceeds the specified criteria.
The students’ academic achievement significantly improved after using the learning kit, with statistical significance at the 0.05 level.
The students reported a high level of satisfaction with the analytical reading activities.

Social-Cultural Factors which Influence Local Politics in Si Sa Ket

Akapong Wongkamjan — Thu, 28 Dec 2023 00:00:00 +0700

This research aims to study the relationship between social, cultural, political, and local politics in Si Sa Ket. The sample groups consist of 200 men and 200 women who have the right to vote and have been living in various districts of Si Sa Ket Province. The author applied Quota Sampling to select the population for the research and used questionnaires as the research tool. The results showed that the majority of the research population was over 45 years old (200 people - 50%), had completed compulsory education (175 people - 43.75%), were engaged in farming
(40 people - 35%), and had local citizenship status by being born in the constituency area (280 people - 70%)

The sample groups expressed their opinions on various social-cultural factors that influence local politics. The top three issues rated highest were the importance of candidates (mean score - 4.53), the relationship between the local community and kinship (mean score - 4.52), and the significance of local political groups (mean score - 4.51). The medium-level issue was the importance of the national network of politicians (mean score - 3.45). After analyzing the relationship between social-cultural factors and their influence on local politics in Si Sa Ket, the author found that these factors significantly influenced local politics at a significance level of 0.05, confirming the research hypothesis. Upon closer examination of each issue, the author found that personal importance, the significance of local political groups, emphasis on vision/policy guidelines, presentation of the policy vision, and the use of local kinship relations all showed a positive relationship with local elections at a significance level of 0.05. However, the importance of the national network of politicians did not show a significant relationship with local election factors.

The Guidelines for the Knowledge Management in Koh Rian Sub-district Administrative Organization, Pharnakhon Si Ayutthaya District, Phranakhon Si Ayutthaya Province

Benyapha Khophet , Nalaumon Anusonphat — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were: 1) to study the knowledge management; and 2) to add out the guidelines for the knowledge management in Koh Rian sub-district administrative organization. This study employed mixed methods approach. Data collection in quantitative research was undertaken using a questionnaire. The sample were 53 officers in Koh Rian sub-district administrative organization. Frequency, percentage, mean, and standard deviation were calculated in data analyzing. The in-depth interview was used in qualitative data collection. The interviews were conducted with 8 key informants, selected purposively. The content analysis was used in data analysis.

The results of the research were as follows: 1) The knowledge management in Koh Rian sub-district administrative organization in overall was at a high level. The highest average score was found in the knowledge identification; meanwhile, the lowest average score was found in the knowledge organization; and 2) The dimensions were several steps of
the knowledge management in Koh Rian sub-district administrative organization. (1) Knowledge identification should be related to
the administrative policy, vision, mission and strategy. The vision should be determined by the officers, people, and stakeholders. (2) Knowledge creation and acquisition should be taken through training program, seminar, civil society forum, meeting, as well as internal and external knowledge management activities. (3) Knowledge organization should be systematically arranged, and the knowledge content should be developed to create information system. (4) Knowledge codification and refinement should be proceeded by the administrator. The information should be updated and convenient. (5) Knowledge access should be flexible to be widely available. (6) Knowledge sharing should be collaborative. The mentoring should provide the comfortable learning atmosphere and the information should be published in online database; (7) Knowledge learning should be operated in ways that can solve related problems to achieve the mission, and lead to an innovation.

The Development for Quality of Service for Division of Public Health and Environment in Bang Sai District, Phranakhon Si Ayutthaya Province

Pornmanat Ennoi, Nalaumon Anusonphat — Thu, 28 Dec 2023 00:00:00 +0700

The purposes of this research were 1) to study the quality of services provided by Bang Sai Public Health and Environment Division in sub-district municipality; 2) to study guidelines for improving the quality of services of the Public Health and Environment Division in Bang Sai sub-district municipality. There were 2 steps in this research. The first step was to study the quality of service for division of public health and environment in Bang Sai sub-district municipality. The sample were 385 external customers in Bang Sai sub-district municipality, Bang Sai district, Phranakhon Si Ayutthaya province, with stratified random sampling.
The instrument was a questionnaire. The reliability was 0.90. The statistics were analyzed by mean, standard deviation, one-way ANOVA, and LSD test. The second step was to study the guidelines on the development for quality of service for division of public health and environment in Bang Sai sub-district municipality, Bang Sai district, Phranakhon Si Ayutthayaprovince. The sample were 11 key informants including, deputy mayor of Bang Sai sub-district municipality, director in division of public health and environment in Bang Sai sub-district municipality, director in Tambon health promoting hospital, headman, and village headman, with purposive sampling. The instrument used for the study was an interview form. Thecontent analysis was conducted.

The results of the research found as follows: 1) The quality of service for division of public health and environment in Bang Sai sub-district municipality, Bang Sai district, Phranakhon Si Ayutthaya province in overall, it is at the highest level. The aspect with the highest average value was reliability. and the side with the lowest average is in terms of confidence
2) The guidelines for improving the quality of services of the Public Health and Environment Division of Tambon Municipality Bon Bang Sai, Bang Sai District, Phra Nakhon Si Ayutthaya Province, including the service should be provided for the specified period of time. The service channels should be more and rapid. Should be ready to provide the service, there should be attentiveness and enthusiasm. The service should be provided by the useful knowledge and information. It should be realized by the highest benefits and the explicit legal rules and regulations.

A Study of Early Childhood Children Learning Behaviors through Experience Organized with Chinese Extracurricular Activities Base on a Blended Language Teaching Methodology TESSE

Pongsathorn Kittachotworakul, Qiyuan Tang — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this study were to 1) To study the development of the Kindergarten students studying through The Chinese Extracurricular Activities Base on a Blended language teaching methodology TESSE 2) To compare the development of learning experiences after studying through The Chinese Extracurricular Activities Base on a Blended language teaching methodology TESSE with The predetermined criteria. The Research Sample consisted of 24, selected by cluster random sampling, kindergarten 3/2 (K3/2) students of Tantrarak School, Chonburi province, in the academic year 1/2022. The research instruments were The Chinese Extracurricular Activities Base on a Blended Language Teaching methodology TESSE, a manual of the Chinese Extracurricular Activities Base on a Blended Language Teaching Methodology TESSE, learning experience plans, and a structured observation form Mean, percentage, standard deviation, efficiency, and t-test (one sample) were used for data analysis.

The research results showed that 1) the learning behavior of students in every step according to the concept of the Blended Language Teaching Methodology TESSE was at a normal level, but the learning behavior of the goal-oriented aspect of the action phase was at an excellent level, and
2) the total average of learning behavior was higher than the specified standard (2.1) with a statistical significance at the .01 level.

Developing Marketing Innovation for Sustainability of Community Businesses, Kap Choeng District, Surin Province

Thu, 28 Dec 2023 00:00:00 +0700

This research aimed to investigate the impact of marketing innovations on the sustainability of community businesses in Kap Choeng District, Surin Province. A mixed-method research approach was employed, using surveys as a quantitative research tool with a sample size of 180 participants and qualitative research methods, including interviews and group discussions with 30 individuals. The study found that marketing innovations in community businesses and overall business sustainability are high, with a strong focus on customer-centricity. Marketing innovations in community businesses that influence sustainability are also at a high level, particularly in terms of unique value propositions, niche marketing, and inclusive marketing communication, all significantly impacting community business sustainability at a statistically significant level of 0.05.

Based on the research findings, it is recommended to develop marketing innovations to ensure the sustainability of community businesses. Using online social media platforms that align with the current era and employ diverse and continuous communication strategies is recommended. Creating a distinct brand that enhances product memorability and value is also crucial. Product diversification should be encouraged to provide distinctiveness to the products, and product design should align with the target audience's characteristics. Additionally, diverse distribution channels should be established, adopting new-age marketing approaches for broad customer reach. This approach will generate trade opportunities, expand customer bases, and increase revenue, ultimately leading to the sustainability of community businesses.

A Study of Thai-Chinese Shop Signs in Si Sa Ket Town Municipality

Arunothai Boonchom, Jinjuta Jindaniradul — Thu, 28 Dec 2023 00:00:00 +0700

The study of Thai with Chinese ethnicity shop signs in the Si Sa Ket Town Municipalityhad the objectives to study the Chinese language naming of the shops of Thai with Chinese ethnicity and study the culture, beliefs, and values of the shop signs of Thai with Chinese ethnicity in the Si Sa Ket City Municipality. This research uses survey and interview methods. The target group was the shops that had the Chinese language signs in the Si Sa Ket Town Municipality. Research tools were: Survey forms and questionnaires about the Chinese language shop signs in the Si Sa Ket Town Municipality and 2) tools of collecting, recording and summarizing the researched data. The result of study found out that in the Si Sa Ket Town municipality, there are 63 Chinese language shop signs. Most of the shop signs feature Chinese language characters alongside Thai language characters, with the Chinese characters usually placed on the right and the Thai language characters on the left in a horizontal layout. The reading of the Chinese characters is from right to left. The most commonly used Chinese dialect for reading the shop signs is Teochew. The majority of Chinese names are surnames (last names) of ancestors. The most frequently encountered surnames are Tang, Tia and Kua. The predominant types of businesses are general merchandise stores and miscellaneous goods shops. The culture, beliefs, and values found out that both of the shop signs names have the similar meaning which are prosperity, wealth, abundance, goodness, and good luck. The shop signs are often in red color with gold letter to enhance their auspiciousness, in the line with the Chinese belief that “red” symbolizes the spirit of the Chinese people and has been part of Chinese culture and traditions for a long time. The use of “gold” is favored as it represents prosperity, wealth, and abundance.

Local Information Studies Bueng Boon District Si Sa Ket Province

Punnita Nuntakan — Thu, 28 Dec 2023 00:00:00 +0700

This Research has the objective to study local information of Bueng Boon District, Si Sa Ket Province. Data was collected from 15 key-informants by using the interview form. The results showed that 1) in terms of agriculture, 80% of villagers were engaged in agriculture, most of the communities were attached to the occupation of farming and cultivation. 2) In the area of industrial and handicrafts, there was an application of modern technology used in the processing of production of rice and pickled fish for safe consumption 3) In terms of Thai traditional medicine, use of medicinal herbs in the treatment of disease is gradually disappearing and has not been popular such as blowing to cure various diseases 4) In the area of natural resource and environmental management, folk wisdom and beliefs are applied to the development of life. Also, there was an environmental conservation, gathering things from wide forest, animal catching from Huai Thap Than River are included. 5) Concerning local business and welfare, locals received the village fund from the National Village and the Urban Community in order for community development 6) The arts in the Bueng Boon community contribute valuable creative works for both mental and practical utility, with prominent works form institutions like Wat Sri Bueng Boon and Ku Somboon. 7) Regarding language and literature, the communication language of the Bueng Boon people is Lao 8) The community holds valuable philosophies, including the 12 boon heath, Songkran Festival, Bun Bang Fai, Buddhist Lent, Bun Kathina, Loi Krathong Festival, and 9) Concerning food and nutrition, Bueng Boon people practice proper food preservation and export popular items like pickled fish.

Investigate the Development Guidelines for the Success of Integrated Farming Community Enterprise Group, Ban Sai Ngam, Na Siew Sub-district, Mueang District, Chaiyaphum Province

Thu, 28 Dec 2023 00:00:00 +0700

This research had objectives to: 1) to study development of Ban Sai Ngam Integrated Farming Community Enterprise Group, and 2) to find the development guidelines for the success of Ban Sai Ngam Integrated Farming Community Enterprise Group. This was qualitative research. There were 29 key informants. The research instruments were a semi-structured interview form and focus group discussion. Content analysis was employed for data analysis. The research results found out that: The enterprise group was established in 2016 by the representatives of villagers that applied to the Vocational Education for Rural Development Program organized by Chaiyaphum College of Agriculture and Technology. And they also jointly established a sustainable agriculture group, doing integrated farming according to the initiative of His Majesty King Rama IX. At the beginning, the members faced a shortage of funds to make a living and did not have knowledge about integrated farming. They like to grow monoculture. They also lacked knowledge about processing agricultural products. The group did the fund raising from the members so that everyone can be the owner of the group for savings, production, and processing product that everyone accredit. Currently, the group receives support from government organizations and other organizations continuously. The development guidelines for the success of the community enterprise group are as follows. 1) Financial development: An income and expenditure account should be prepared regularly. 2) Production development: The planting of herbs should be planned based on the potential of members. 3) Marketing development: It should be changed to the production-led marketing. 4) Labor development: it should enhance the motivation in work for members, and 5) The development of group regulations. Regulations should be developed to control and monitor the operations of the group.

A Study of Thai-Chinese Translation Strategies for Educational Institutions Names in Phetchabun Province

Threesoon Kesorn, Suphakorn Tapim, Surapit Wongnoi — Thu, 28 Dec 2023 00:00:00 +0700

This research had objectives to 1) to study the strategies used in translation the names of educational institution. 2) to offer the suggestions for Thai to Chinese translation. The information gathering the names of the educational supervisor of the Secondary Educational Service Area of Phetchabun, and the network of Chinese language teachers in total of 45 names by survey questionnaires and interviews of representatives of Chinese language teachers of every educational institution. After that analyzed the strategies used in translation according to the theories of translation. The result of this research found out that the strategies that appear in the names of educational institution translation of Phetchabun province are in five translation strategies: transliteration, semantic translation, addition, omission and using more than one strategy. If the names had multiple translation strategies were utilized for rendering the name of a singular institution. In terms of proposing translation guideline. If Thai name which consisted of the proper nouns that were already translated to Chinese and widely used, we are able to use them directly. But if we would like to use the transliteration tactic, Chinese words with homophonous and proper semantic sense to Thai words should be chosen. Certain elements of the institution’s name may be left untranslated or omitted for conciseness. Names of educational institutions under local administrative organizations can be translated from their intended meaning; in contrast, the names of those that are dispersed across regions may be rendered following its affiliated institute. When engaging in re-translation, exercising care during the transcription phase is required. More importantly, translated names should be proofread and determined as official source of information as safeguards against one’s forgetfulness and the continual re-translation.