Journal of Humanities and Social Sciences Bansomdejchaopraya Rajabhat University

ส่วนหน้าวารสาร

Editor — Tue, 22 Jul 2025 00:00:00 +0700

A survey of Japanese Language Knowledge and Community-Based Tourism in Nakhon Pathom Province Among Secondary School Students

Kanokewarn Suthiphorn, Tiranan Pratum — Thu, 24 Jul 2025 00:00:00 +0700

The academic article titled "A survey of Japanese Language Knowledge and Community-Based Tourism in Nakhon Pathom Province Among Secondary School Students" is based on a preliminary field survey conducted in five secondary schools across different districts of Nakhon Pathom Province---Mueang, Sam Phran, Nakhon Chai Si, Kamphaeng Saen, and Bang Len---during the 2023 academic year. The study focuses on 100 secondary school studentsas part of the research project, "Development of a Web-Based Japanese Language Application for Community-Based Tourism in Nakhon Pathom Province for Secondary School Students.” The article includes a literature review on community-based tourism and the use of online media for Japanese language education in the modern era. The objective was to assess the basic knowledge of the target group regarding both their knowledge of community's way of life and their Japanese language skills. Preliminary findings emphasize the importance of integrating community knowledge with Japanese language education, enabling students to confidently articulate and introduce their community in Japanese. The results suggest a strategic approach to teaching community knowledge alongside language skills to develop effective communication.

Academic Administration of the Administrators in Muang District Under the Office Lampang Primary Educational Service Area 1

Pimparit Tiangpak, Wijitra Charoenpong, Jirawat Kitipichedsun — Thu, 24 Jul 2025 00:00:00 +0700

The objectives of this research were 1) To study academic administration of the administrators and 2) To compare academic administration of the administrators in the schools in Muang District Under the Office Lampang Primary Educational Service Area 1 by dividing on position, experience on working and educational levels. The samples using for this research were 130 persons from the administrators and teachers for the schools Under the Office Lampang Primary Educational Service Area 1 in academic year 2021 on and the limit samples by using the table of Krejcie & Morgan and using the stratified sampling. The instruments using for this research were the 5 rating scales questionnaires with the confidence of 0.84 The statistics using for data analysis include percentage mean and standard deviation. The hypothesis testing included t-test (Independent Samples) and F-test (One-Way ANOVA) and the testing of couple difference by using regulation of Scheffe'. The results of the study were as follows: 1) For overall of academic administration of the administrators in the schools Under the Office Lampang Primary Educational Service Area 1 was in high level. Considering on each aspect, there was founded that the aspect of learning development was in the highest level. 2) For overall of the administrators and the reaches in the schools Under the Office Lampang Primary Educational Service Area 1 with difference of working experience and educational levels were on statistical significance at .05 level. But the dividing on position was not on difference for overall.

Guidelines for designing mascot to communicate the identity of a social engineer by using cuteness strategy a case study: Bansomdejchaopraya Rajabhat University

Usanisa Pholasilp — Thu, 24 Jul 2025 00:00:00 +0700

This research article is the result of the research study on Guidelines for designing mascot to communicate the identity of a social engineer by using cuteness strategy a case study: Bansomdejchaopraya Rajabhat University. The objectives are 1. To study the identity of social engineers 2. To find the guidelines for designing a mascot to communicate the identity of social engineers using the cute strategy 3. To design a mascot to communicate the identity of social engineers using the cute strategy for Bansomdejchaopraya Rajabhat University to be a prototype for developing a social engineer mascot for other interested. The research methodology consists of literature study, data synthesis, and interview data collection. The research results are as follows: 1. The identity of social engineers covers personality, brand personality, and archetype 2. The mascot design guidelines consist of 5 parts: 1) appearance, 2) origin of appearance, 3) method of conversion, 4) complementary elements, and 5) personality and personality expression 3. To use the research results to develop a mascot and experiment with the design of 1 character, Nong SEN Sunny, to serve as a prototype for applying the research results for interested.

Transparency and Efficiency of Public-Private Collaboration in the Management of Public Health Service Recipient Data During a Communicable Disease Outbreak Crisis

Kiarttiphorn Umpai, Wariya Lamlert — Sun, 03 Aug 2025 00:00:00 +0700

This research endeavours to investigate and evaluate the transparency and efficiency of the partnership between the government and the private sector in the management of public health service recipients' data during the crisis of an infectious disease outbreak. The primary emphasis is on the protection of personal data in accordance with the Personal Data Protection Act B.E. 2562. The research revealed that this law is particularly challenging to implement in practical situations, particularly in public health agencies that are limited by budget and personnel. Practical training is a critical approach to improving the knowledge and comprehension of medical professionals, thereby facilitating their efficient and accurate adherence to the law. The study's findings suggest that personnel's knowledge and comprehension are significantly improved by the implementation of explicit policies, the creation of concrete manuals and guidelines, and the provision of practical training. Furthermore, the utilisation of secure data management systems and technology can effectively mitigate the risk of personal data breaches and foster patient confidence.

Promoting Real-life Learning Resources and Creating a Learning Ecosystem for Innovation Creation in the Khao-Pa-Na-Le area, Nakhon Si Thammarat

Benjaporn Juntarakote, Ekkalak Kanchanapen, Prakit Chaithada — Fri, 25 Jul 2025 00:00:00 +0700

Research on promoting real-life learning resources and creating a learning ecosystem for innovation creation in the Khao-Pa-Na-Le area, Nakhon Si Thammarat has the objectives to 1) promote real-life learning resources outside of the classroom in the Khao-Pa-Na-Le area and 2) create a learning ecosystem in creating agricultural, industrial, and business innovations in the Khao-Pa-Na-Le area. The sample group consisted of community leaders, entrepreneurs involved in agriculture, industry and business in the Khao-Pa-Na-Le area, teachers and administrators at Noppitamwittaya School (Khao area), Rajaprajanugroh 19 School (Pa area), Wichianpracharson School (Na area), and Watklang School (Le area) using an interview questionnaire about community context work and occupations of the people in the Khao-Pa-Na-Le area and participatory learning exchange activities. The results of the research found that learning resources outside the classroom include learning centers, community enterprise and household industries are suitable for developing innovative skills for students. Schools and community areas can work together to create learning spaces for local students to come and study and have hands-on experience. It also aims to create lifelong learning for students with learning models that focus on the learner as the main focus and allowing students to learn by themselves. Creating an innovation learning ecosystem consists of 6 elements: schools and administrators, teachers, students, communities and learning resources outside the classroom, learning model and learning media. Schools, administrators, and teachers have a role to play in creating policy and improve the curriculum to be consistent with using the community as a learning resource. The community plays a role as a learning resource outside of the classroom, which is equipped with materials, equipment, and knowledge to develop innovations to promote skills for students.

Factors in Teaching English in the 21st Century

Pawarisa Charoenkham — Fri, 25 Jul 2025 00:00:00 +0700

This Article aimed to study (1) the component of the English teaching in the 21^st Century and (2) the consideration the component of the English teaching in the 21^st Century. The sample consisted of 205 Bangkok Metropolitan Administration Schools. The respondents: 4 persons in a school were a school director, an assistant school director, and two teachers, totally 820 persons. The research instruments were the unstructured interview, the questionnaires, and the check list. The statistics used the data were frequencies, percentage, mean ( ), standard deviation (S.D.), factor analysis, and content analysis. The research results were found as follows: 1. the component of the English teaching in the 21^st Century, which includes 8 important 1) Curriculum and analysis of School Curriculum 2) Analysis of pupils 3) Analysis of parents’ community, and social 4) Objective leaning 5) Select of content 6) Select of learning management 7) Select of instructional and material, and 8) Follow up and evaluation 2. the component of the English teaching in the 21^st Century which includes 8 important components which were found accurate, appropriate, possible, useful, and accordance with the research conceptual frameworks.

Integrating Word Cloud Technology with Active Learning Methods to Enhance Thai Undergraduate Students’ English Grammar Competence

Sirikanjana Baikham — Tue, 22 Jul 2025 00:00:00 +0700

In the context of university-level education, the integration of active learning methodologies into grammar instruction has become increasingly indispensable for promoting learner engagement, autonomy, and higher-order thinking skills. In English as a Foreign Language (EFL) settings—particularly in Thailand—grammar remains a persistent pedagogical challenge. This quasi-experimental study investigated the effectiveness of incorporating word cloud technology within active learning frameworks to enhance grammatical competence among 38 second-year English major students at Bansomdejchaopraya Rajabhat University, selected through cluster random sampling.Research instruments included pre- and post-achievement tests, student learning logs, and semi-structured interviews. Quantitative data were analyzed using descriptive and inferential statistics, including a paired-samples t-test and relative development scores. Results indicated a statistically significant improvement in students’ grammatical competence (p < .05), with a large effect size. Qualitative data from interviews and learning logs were thematically coded and content-analyzed, yielding three emerging themes: (1) Grammatical Competence, reflecting students’ increased ability to understand parts of speech, sentence structures, subject-verb agreement, and vocabulary expansion through contextualized examples; (2) Learning and Teaching Activities, highlighting the motivational impact of group collaboration, Think-Pair-Share techniques, gamified exercises, and student-centered tasks; and (3) Technology in Enhancing English, emphasizing the role of word cloud tools in promoting engagement, independent learning, and instructional applicability, while also identifying challenges such as device limitations and unstable internet connectivity.Findings from semi-structured interviews further corroborated the quantitative results, revealing that learners perceived the integration of word clouds and active learning as not only effective in reinforcing grammar skills, but also transformative in shaping their future pedagogical beliefs as pre-service teachers. Participants reported greater confidence, deeper vocabulary retention, improved reading comprehension, and increased enthusiasm for collaborative learning. Despite some technological constraints, students overwhelmingly endorsed the approach as a dynamic, visually engaging, and pedagogically sound enhancement to traditional grammar instruction in higher education contexts.

Analysis of the Current Situation and Problems of Online Chinese Language Teaching in Thai Universities in the Post-Epidemic Era

Jian Sun, Somyos Chanboon, Jongrak Maneewan — Fri, 25 Jul 2025 00:00:00 +0700

Online teaching has a profound impact on international Chinese language education. The research objectives of this paper are to examine the current status and problems of Thai teachers in teaching Chinese after the epidemic, to examine the current status and problems of Thai students in learning Chinese after the epidemic, and finally to propose appropriate suggestions for Chinese teachers and students in teaching and learning Chinese after the epidemic. In this paper, 32 Chinese language teachers and 94 students from three schools in Thailand were used as the research subjects. A questionnaire was used to conduct the survey, and the results of the survey are as follows: By examining the current situation and problems of Thai teachers' teaching in Chinese language teaching after the epidemic, it was found that Thai Chinese language teachers can master the online teaching platform, and online centralized assessment is the assessment method used by most Chinese language teachers for online teaching. Teachers' problems include interaction problems and technical problems such as sound lag on the online platform. The classroom management ability needs to be improved. By examining the current situation of Thai students' learning in Chinese language learning after the epidemic and the existing problems, we found that the main purpose of most of the Thai students' learning is to like Chinese culture, and the platforms used for learning are more diversified, with more forms of tutorial homework after class. However, there are some problems, such as short time of learning Chinese, weak Chinese foundation, and lack of concentration in class. According to the above research on the results of teachers should improve their own teaching ability, and participate in more online teaching and learning ability training. They should design more interactive learning games with students; design online assessment programs to improve the efficiency of online learning outcomes; formulate classroom management regulations and strict requirements for online classroom discipline. Students should increase their interaction with teachers when learning online. Students should improve their Chinese language level. Actively participate in online Chinese courses and avoid being late.

Good Management System of Rajabhat University Administrators According to the BCG Model Goals

Thu, 24 Jul 2025 00:00:00 +0700

This article aims to presents the good management system of Rajabhat University administrators according to educational BCG model goals that facilitates implementation. The study proceeds the process of Ethnographic Delphi Futures Research (EDFR) by reviewing those concepts and putting processes including opinion and brainstorming from the various groups in higher educational expert, synthesizing ideas and analysis to reach consensus of the goodness management system as goal educational BCG model.

The Aesthetic and Spiritual Value of Jingxi Zhuang Brocade

Zan Liu, Pitiwat Somthai, Panu Saroeysuwan — Fri, 25 Jul 2025 00:00:00 +0700

Jingxi Zhuang brocade is a significant ethnic handicraft of the Zhuang people, known for its rich cultural connotations and historical value. As one of the "Four Great Brocades" in China, it has played an important role in the daily lives and traditions of the Zhuang people, particularly among women. However, the impact of modernization and globalization has led to a decline in its cultural transmission, endangering its survival. This study adopts a combination of literature research and fieldwork to analyze the aesthetic and spiritual values of Jingxi Zhuang brocade from a female perspective. The research aims to explore the cultural characteristics, historical development, and the roles of women in the preservation and innovation of the brocade. The findings reveal that the aesthetics and spiritual significance of Jingxi Zhuang brocade are deeply intertwined with the lives of Zhuang women, who are central to its transmission and cultural value. Additionally, the study highlights the bidirectional relationship between the brocade's aesthetics and the development of Zhuang women, emphasizing its continued importance in contemporary society.