Journal of Management Science Nakhonratchasima University

The Study of the Influences of Attitudes, the Marketing Mix, and the Perceived Advantages and Disadvantages Affecting the Cannabis Coffee Buying Behavior in Thailand

2023-10-12T09:37:42+07:00

This research was aimed to study the level of attitudes, the marketing mix, the perceived advantages and disadvantages, and the cannabis coffee buying behavior in Thailand. The research was also objected to examine the impact of attitudes, the marketing mix, and the perceived advantages and disadvantages on cannabis coffee buying behavior. The data was collected during January - March 2023 with 523 samples, aged 18 years old and over, who drink or drank cannabis coffee and lived in Thailand. The convenience sampling method was conducted. The statistics were percentage, frequency, mean, Standard Deviation (S.D.), and multiple regression analysis. The findings illustrated that most of the samples were males, aged between 35-44, graduated with a bachelor's degree, worked at a private company, and earned 20,000-29,999 Baht monthly. Their opinions on the attitudes, the marketing mix, the perceived advantages and disadvantages, and the cannabis coffee buying behavior in Thailand were excellent. The hypothesis test results showed that the attitudes and the marketing mix had a positive impact. On the contrary, the perceived advantages and disadvantages had a negative impact on cannabis coffee buying behavior with a statistical significance of 0.01. Additionally, there were three factors that could explain the cannabis coffee buying behavior in Thailand at the level of 79.%.

Factors Affecting Work life Balance of the Area Revenue Branch Officers in the Revenue Office Regional 9

2023-08-31T09:57:50+07:00

The research entitled “Factors affecting the work-life balance of revenue officers in the Regional Revenue Office 9” was objected to 1) study the work factors 2) study the level of work-life balance and 3) study the work factors affecting the work-life balance. The data was collected from a sample group of 300 revenue officers by using the questionnaires as a research tool. The statistics, used in the data analysis, were included with the frequency, the percentage, Mean, Standard Deviation and Multiple Regression. The results of the study revealed that most of the samplings were female, aged between 31-40 years, single, and being civil servants with a working period of 1-10 years. For the work factors, it was found overall that the monthly income, the job security and the relationships with co-workers were at a high level. The factors most affected the work were the relationship with co-workers. Moreover, the work-life balance in 5 categories; the work, the family, the life time, the finances, and the knowledge development, were overall at a high level. In addition, the work factor had the highest work-life balance. It was also found that all 3 work factors statistically significant affected the work-life balance.

Compensation Factors Affecting the Performances of Support Personnels of Nakhon Ratchasima Rajabhat University

2023-11-03T14:48:30+07:00

The objective of this research was to study the compensation factors that affected the performance of the support personnels. The samples, collected by quota sampling, were 224 support personnels in Nakhon Ratchasima Rajabhat University. The research tool was a questionnaire with a Cronbach's alpha coefficient of 0.81. The statistics used for the data analysis were included with Frequency, Percentage, Mean, and Standard Deviation and Multiple Regression. In overall, the results revealed that the compensation factors and the performance efficiency of the support personnels were at the high level. In addition, the compensation factor, that had a positive effect on the performance of the support personnels, was the environmental factor at the statistical significance of 0.05 The results of the study could be used as guidelines for the organization to appropriately manage the compensation and create maximum work efficiency.

Image of Thai Women Appearing in the Songs “One Night in Bangkok” and “Thailand”

2023-10-18T16:15:04+07:00

This qualitative research article was aimed to study and to discuss the dimension of Thai women and Thainess via two English songs; One Night in Bangkok and Thailand. The authors conducted the study through social media channel : YouTube. The concepts of orientalism by Edward W. Said, women in Southeast Asia, and image were served as the framework. For the content analysis, the thematic textual analysis was conducted. The results of the study revealed that the content of both songs presented the image and the stereotype of Thailand in 6 characteristics: (1) Thailand—which planet are you from? It was similar to live in a different world from Westerners. (2) You were a dream. It was an imagination of Thailand. (3) The hidden and active strength. The message was that Westerners were more powerful. (4) Miss Khun So was a position designation for Thailand. (5) Thailand; a land of Bang Orn, reflexed that Thailand was a female, and (6) Thailand; a rotten city, was indicated as a place of decay. In addition, the lyrics were focused on the image of femininity that was synonymous with prostitution in Thailand. Moreover, Westerners had a stereotypical image of Thailand as a land where sexual feelings can be vented and must be helped.

Management for Local Development of the Subdistrict Administrative Organization in Nakhon Ratchasima Province

2023-09-14T09:51:05+07:00

This research was objected to study the quality of the public administration and the local administrators’ leadership affecting the local development. The sample group was consisted of 400 people, with domicile addresses appearing on their ID cards in the Subdistrict Administrative Organization area, Nakhon Ratchasima Province. The tool was a questionnaire. The statistics, used in data analysis, were included with Frequency, Percentage, Mean, Standard Deviation. and Multiple Regression Analysis.

The results revealed that the overall quality of the public administration of the Subdistrict Administrative Organizations in Nakhon Ratchasima Province was at a high level ( =3.58). Considering each aspect, it was found that the operational result aspect was the highest ( = 3.98), followed by the measurement analysis and the knowledge management aspect ( = 3.67), the focus on the customer service and the stakeholders aspect ( = 3.65). For the leadership aspects, the overall aspects were at a high level ( = 3.49). Considering each aspect, it revealed that
the honesty and the sincerity aspects were the highest ( = 3.88), followed by the vision aspect ( = 3.61) and the self-development aspect ( = 3.58), For the Multiple Regression Analysis,
= 3.118+0.086 (the prestige aspect) + 0.076 (the focus on the personnel aspect) + 0.050 (the focus on the customer service and the stakeholders) + 0.024 (the organization leadership aspect). However, the organization should be improved and appropriately developed in the same direction with the explicit goals. The strategic management, the review, the evaluation and the integration should be performed to sustainably reinforce the organizational excellences.

Supply Chain Collaboration Influencing Tourism Competitiveness in the Area of Korat Subdistrict, Sung Noen District, Nakhon Ratchasima Province

2023-11-17T16:32:49+07:00

This research was aimed to 1) study the supply chain collaboration and the competitiveness in tourism. 2) study the supply chain collaboration influencing the competitiveness in tourism in Korat Subdistrict, Sung Noen District, Nakhon Ratchasima Province. The tool was a questionnaire. The Systematic and the Simple sampling was performed for the data collection with the sample group of 348 people. Statistics for the data analysis were Percentage, Mean, Standard Deviation and Multiple Regression Analysis. The research results revealed that the opinion regarding the supply chain collaboration and the competitiveness in tourism was at a high level. In addition, the supply chain collaboration, influencing the tourism competitiveness at the level of 70.5 percent, was included with the communication collaboration, the knowledge exchange, the exchange of the resources and the collaboration in the decision making. The development guidelines emphasized the communication and the information exchange between the network partners and the community members. They must participate in planning, monitoring, evaluating and designing the tourism activities. The digital technology should be supported the communication and the dissemination of the information regarding the tourism activities. In addition, the training to provide knowledge about presenting the highlights of the local cultural tourist attractions, the creative learning about the way of life and the events related to the history in the community, the development of the local products and services from the unique local knowledge, should be performed to create the income and the self-reliance along with the sustainable conservation of the natural resources and the environment.

Implementation of Eco-Tourism Policies Affecting the Community Economic Development in Nakhon Ratchasima Province

2023-09-01T13:14:11+07:00

This research was objected to study 1) the ecotourism policy 2) The public participation affecting the community economic development and 3) the suggestions for the community economic development in Nakhon Ratchasima province. The sample group was consisted of 400 people, aged 18 years and over, whose names were listed in the household registration, in Pak Chong District, Nakhon Ratchasima Province. The research tool was a questionnaire. The statistics for the data analysis were Frequency, Percentage, Mean, Standard Deviation. and Multiple Regression Analysis.

The results revealed that the overall implementation of the ecotourism policy In Nakhon Ratchasima Province was overall at a high level. Considering each aspect, the safety tourism facilitation aspect had the highest average, followed by the developing and raising tourism standards aspect. On the contrary, the information system development and dissemination had the lowest average. For the results of the study on the public participation in Nakhon Ratchasima Province, it was overall at a high level. Considering each aspect, the participation in the decision making had the highest average, followed by the operation participation. However, the participation in receiving benefits has the least average. Apart from this, the overall community economic development in Nakhon Ratchasima Province was at a high level. Considering each aspect, the self-reliant community creation had the highest average followed by the promotion for the expansion of the grassroots economy. On the contrary, the aspect of strengthening the organization to have high performance had the lowest average. However, it was suggested to promote the integrated ecotourism for the community economic development to be able to create the sustainable economic foundation.