Journal of Management Science Nakhonratchasima University

Customers’ Housing Loan Decision factors of Government Housing Bank, Chomphon Road Branch, Nakhon Ratchasima Province, after the Covid-19 Crisis

2024-01-22T12:48:42+07:00

The objective of this study was 1) to compare the decision-making of selecting housing loan service after the COVID-19 crisis of customers of the Government Housing Bank, Chomphon Road branch, Nakhon Ratchasima, classified by demographic factors 2) to find the relationship between the marketing mix factors (7Ps) and 3) to study the factors of housing loan service selection. The research employed the questionnaires distributed to the samples of 400 housing loan customers. Statistical analysis was included with Frequency, Percentage, Mean, Standard Deviation, T-test, One-way Analysis of Variance (ANOVA), Least-Significant difference (LSD), for pairwise comparison, and Pearson correlation coefficient.

The results indicated the significant statistical differences in decision-making for housing loans, based on varying educational levels. However, no significant differences were found, based on gender, age, marital status, occupation, and monthly income. Moreover, marketing mix factors showed a positive correlation with decision-making for housing loans among customers of the Government Housing Bank, Chomphon Road branch, Nakhon Ratchasima post-COVID-19, with statistical significance at the level of 0.001.

Internal Organization Communication Patterns Affecting the Employees' Work Efficiency at a Media Production Company in Bangkok

2024-03-12T09:48:22+07:00

The objectives of the research were 1) to study the internal communication patterns of the employees at a private media production company in Bangkok 2) to study the work efficiency of the employees at a private media production company in Bangkok 3) to study the work efficiency of the employees based on the personal factors at a private media production
company in Bangkok and 4) to study the internal organization communication patterns affecting the employees’ work efficiency at a private media production company in Bangkok. The sample group was included with 115 employees of a private media production company in Bangkok.
The statistics for the analysis were Frequency distribution, Percentage, Mean, Standard Deviation, t-test, One-Way ANOVA and Multiple Regression Analysis. The results showed that 1) the internal organization communication pattern of the employees, at a private media production company in Bangkok, had an average of 4.14, which was at a high level 2) the work efficiency of the employees at a private media production company in Bangkok had an average of 4.23, which was the highest level 3) The employees of a private media production company, with different genders and job titles, had no difference in work efficiency. However, the employees of a private media production company, with different ages, education levels, and different work experiences, had differences in work efficiency and 4) Considering the internal organization communication patterns; Horizon or Cross-organization communication and Top-down communication affected the work efficiency of the employees at a private media production company in Bangkok.

Supporting Logistics Factors Influencing the Delivery Logistics Service Providers Logistics Efficiency in Muang District, Suphanburi Province

2024-03-19T11:41:14+07:00

This research was objected 1) to study the logistics supporting factors and logistics efficiency 2) to study the logistics factors supporting logistics efficiency of the delivery logistics service providers in Mueang District, Suphanburi Province. A questionnaire was used to collect data from a sample of 385 people, with a simple random sampling method. Statistics were Percentages, Averages, Standard Deviations and Multiple Regression Analysis. The research results revealed that the logistics supporting factors and the logistics efficiency of the delivery logistics service providers were at a high level. Logistics supporting factors significantly influenced the logistics efficiency statistically at 73.4 percent. The logistics communication, the packaging management and
the material handling had a significant effects at the level of 0.01. Considering the plant and
the warehouse site selection, it had a significant effect at the level of 0.05. Then, the delivery logistics service providers must inspect motorcycles to ensure they are ready all the time and give importance to a fast internet network to provide the fastest possible access to the customer orders. Moreover, the delivery logistics service providers must pay attention to the correct understanding of the service delivery formats, the rapid delivery to the customers, the neat product packaging boxes from the stores, the careful movement of goods to protect them before the delivery to the customers and choosing the nearby store locations to reach customer groups to provide services.

Factors Affecting Online Buyer’s Loyalty On P2P Cotton page

2024-02-21T10:56:38+07:00

The research was objected to study 1) the demographic factors that affected the loyalty of the online buyers of the traditional shirts on the P2P Cotton page 2) to study the relationship between the marketing mix factors and the loyalty of the buyers of the traditional shirts. online on the P2P Cotton page 3) to study the relationship between the quality of Facebook and the

loyalty of the online buyers of local shirts on the P2P Cotton page. It was a quantitative research. The tool for collecting the data was the online questionnaire. The sample group was included with 220 customers, who purchased the products from P2P Cotton. Purposive sampling method was used. The data was analyzed by using the descriptive and inferential statistics; Multiple Regression Analysis.

The results of the research revealed that: 1) different occupational demographic factors affected the loyalty of the online buyers of traditional shirts on the P2P Cotton page, and different factors of age, gender, income, status, and education did not affect the loyalty of
the online buyers of traditional shirts on the P2P Cotton page 2) the marketing mix factors (6Ps); the product , the price , the distribution channel, the marketing promotion, the personal services and the privacy protection ,affected the loyalty of the online buyers of local shirts on the P2P Cotton page and 3) Facebook quality factors ; the data quality, the system quality, the service quality and the ease of use, affected the loyalty of the online buyers of traditional shirts on the P2P Cotton page, with the statistical significance at the level of 0.05.

Export Product Standard Creation; A Case study of Food Processing Community Enterprise, Ban Wang RangYai, Sung Noen District, Nakhon Ratchasima Province.

2023-12-28T10:35:54+07:00

The research was objected 1) to determine the potential of Ban Wang Rang Yai food processing community enterprise’s products 2) to determine guidelines for the development of Ban Wang Rang Yai food processing community products for the export. The sample group consisted of 16 entrepreneurs and members of the Ban Wang Rang Yai food processing community enterprise. It was the Mixed-method research. The quantity research tool was the questionnaire. The data were analyzed by Percentage and Standard Deviation. For the qualitative research tools, they were the interview form, the brain storming meeting and Focus group. The findings revealed that the community products had differences, unique, specific taste and could be promoted for the export. According to the BCG-Matrix analysis, in the "Dogs" category, it indicated that the market share and the growth rate were at the low level. Moreover, there was a small profit, compared
to the other products. For the export promotion, the new products should be supported to
show the growth of the group. The new products would also be choices for the customers.
For the production capacity, the new products would as well bring out the full potential of the personnels in community enterprises. On the contrary, reducing production costs could create profits. Increasing the number of products under existing brands was also a marketing opportunity. Apart from this, selling new products through existing distribution channels would get a high chance of success, create awareness among customers quickly and could be sold along with the original products. This could also save money by using the same transportation. Then, adding the new products to the market was therefore an alternative for the community enterprises.

Factors Affecting the Gold Bullion Price in Thailand

2024-05-01T15:53:09+07:00

This research was aimed 1) to examine the characteristics and the general condition of the gold bullion price in Thailand 2) to study the factors affecting the gold bullion price in Thailand and 3) to forecast the gold bullion price in Thailand.There were total 300 monthly secondary data, collected from January 1995 to December 2019. The data were analyzed by the Coefficients, Multiple Regression Analysis, Root Mean Squared Error, Mean Absolute Error, Mean Absolute Percentage Error, and Theil's Inequality Coefficient to test the appropriate model for the forecasting. The findings were as the following: 1) the gold bullion price in Thailand fluctuated along with the gold bullion world market price 2) the consumer price index had a statistical positive impact on the gold bullion price in Thailand at the level of 0.01. Similarly, the Securities Exchange of Thailand index had a positive effect on the gold bullion price in Thailand at the statistically significant level of 0.01. However, the global gold prices, the USD to THB exchange rate, the global market crude oil prices, Bank of Thailand's policy interest rate, and the Dow Jones Industrial Average Index did not significantly impact the gold bullion price in Thailand. According to the statistic tests, it was found that such model did not have the multicollinearity, the autocorrelation and the heteroscedasticity 3) the forecasting model revealed that the statistics, used for the forecasting evaluation, was appropriated for predicting the gold bullion price.

Securities Valuation of the Company's Securities Construction Materials Public Company Limited

2023-10-24T09:55:01+07:00

This research was objected 1) to study the factors affecting the business performance of Construction Materials Public Company Limited 2) to forecast the financial budget of Construction Materials Public Company Limited between 2023 -2027, and 3) to evaluate the securities value of Construction Materials Public Company Limited. The researchers utilized 120 quarterly data between 2013 to 2022.The research findings indicated that 1) there were two significant factors affecting the company's performance at the level of 0.05. One factor was the construction material price index, which positively correlated with the company's total revenue. The other factor was the consumer price index, which inversely correlated with the company's total revenue 2) the results of the forecast found that investing money in the assets in the items of property, buildings, and equipment, could make total assets, liabilities, and total shareholders' equity equal. Moreover, it tended to yearly increase sales 3) regarding the evaluation of the securities value by using the discounted cash flow method, it was found that the company's common stock value was 8.3 Baht per share. Considering the ratio method, it revealed that the company's common stock value ranged from 3.37 to 10.82 Baht per share, with an average common stock value of 7.11 Baht per share.