Journal of Management Science Nakhonratchasima University

Forces of Production Factors & Economic Cycle

2024-03-14T09:15:45+07:00

The article entitled “Forces of Production Factors and Economic Cycle” is a philosophical academic article that was filtered the knowledge body of the economic cycle theory and the production factor theory to explain the correlation of the production factors at each stage of the economic cycle. The objective was to analyze the production factors under each economic cycle situation in Thailand which could create the knowledge body for the economic policy implementation in each economic cycle. However, the production factors varies across different

stages of the economic cycle. During periods of economic prosperity, the production factors are heavily utilized. In contrast, during the economic recession, the use of production factors significantly declines and sometimes even entirely ceases. However, during the economic recovery, the production factors are gradually reintroduced. The author also suggested the tailored - macroeconomic policy implementation, which were aligned with the economic cycle, to foster the sustainable economic growth in Thailand.

Causal Relationships of Logistics Performance, Logistics Efficiency and Pottery Product Entrepreneurs’ Performance at Dan Kwian Subdistrict, Chok Chai District, Nakhon Ratchasima Province

2024-05-11T13:06:24+07:00

This research was objected to study 1) the logistics performance, the logistics efficiency and the performance of pottery product entrepreneurs in Dan Kwian Subdistrict, Chok Chai District, Nakhon Ratchasima Province 2) the causal relationship among the logistics performance, the logistics efficiency and the entrepreneurs’ pottery performance. A questionnaire was used as a tool to collect data with a sample group of 315 entrepreneurs and people involved in pottery products in Dan Kwian Subdistrict, Chok Chai District, Nakhon Ratchasima Province. The descriptive statistics ; Frequency, Percentage, Mean, and Standard Deviation. In addition, the inferential statistics was used to analyze the structural equation models (SEM). and test the hypotheses. The study found that level of opinions regarding the logistics performance and the logistics efficiency was overall at a high level while the performance of the entrepreneurs was overall
at a moderate level. Moreover, the logistics performance had a direct impact on logistics efficiency while the logistics efficiency had a significant direct impact on the operating performance of the entrepreneurs at the level of 0.05. On the contrary, the logistics performance had no direct impact on the performance of entrepreneurs but there was an indirect impact
of the logistics efficiency

Thai Tourist’s Behavior Travel of People in The Eastern Bangkok Area

2024-04-09T09:59:35+07:00

The purposes of this study were to study 1) the basic characteristics of people in the eastern Bangkok 2) the usage expectations of tourism and 3) the general basic factors, which were included with the traveling companions, the vehicles used for the travel, the types of the accommodations and the channels for booking the accommodations of the people in the eastern Bangkok area. This study was conducted by the quantitative approach. The questionnaire was used to collect data from 400 people in the eastern Bangkok. Data were analyzed by using the frequency distribution statistics and were summarized as percentages. The results revealed that 1) Most of
the population in Eastern Bangkok were male, single, aged between 36-45 years, hold a bachelor's degree, worked as private sector employees, and had a monthly income of 30,000-45,000 baht.
2) Most residents in the eastern Bangkok travelled with their partners or spouses, used private cars as their mode of transportation, and stayed in hotels, where they booked directly with the accommodation providers, and 3) Most residents in the eastern Bangkok expected to experience the enjoyment from their travels and believed that learning about the local way of life was beneficial.

Taxation Knowledge Impact on Personal Income Tax Planning Approaches of SMEs Entrepreneurs in Maha Sarakham Province

2024-06-11T16:02:42+07:00

The purpose of this study is to investigate SME entrepreneurs' tax knowledge and understanding, as well as the patterns of personal income tax preparation. This is a quantitative study that gathers information from SME enterprises in Maha sarakham province that are sole owners or individuals. The sample size was determined using the Krejcie and Morgan table, with
a 95% confidence level and a 5% acceptable margin of error, yielding a total of 382 participants. Data were gathered by questionnaires and evaluated using percentages, means, and standard deviations. One-way ANOVA and multiple regression analyses were used. The research results are as follows: 1) Knowledge of tax calculation, filing channels, and deductions positively impacts personal income tax planning. 2) Knowledge of taxation, including types of income, calculation methods, filing channels, and deductions, improves personal income tax planning and reduces assessable income. 3) Knowledge of taxation, including income types, filing methods, liabilities,
and deductions, positively impacts personal income tax planning and increases tax expenses.
4) Knowledge of taxation, including calculation and deduction rights, positively impacts personal income tax planning, leading to increased deductions. and 5) Knowledge of deductible expenses and exemptions improves personal income tax planning, leading to higher deductions.

Business Model for Competitive Advantages of SMEs in Upper Northern Region Cluster 2

2024-09-17T11:10:07+07:00

The objectives of this research were 1) to study the business model of SMEs in Upper Northern Region Cluster 2, 2) to study the competitive advantage strategies of SME entrepreneurs in Upper Northern Region Cluster 2, and 3) to construct SME competitive advantage business model in Upper Northern Region Cluster 2. The research employed a mixed-methods approach. The data was gathered, by the questionnaire as a tool, from 400 customers of SMEs in the Upper Northern Region Cluster 2. In addition, the in-depth interview was conducted with SME business operators in Upper Northern Region Cluster 2, with 5 participants from each province, totaling of 20 people.

The findings revealed that 1) the customers of SMEs emphasized the importance of developing products or distinctive services. SME businesses could quickly respond to customer needs through technology and provided after-sales services to build customer relationships,
2) the competitive advantage strategies should consider the factors of economy, politics, society, technology, bargaining power, substitute products and cost leadership and 3) creating the competitive business model should be involved with the differentiated products or services,
the competitive pricing, the distribution channels, the emphasis on problem-solving, the entrepreneurs’ business comprehension, the sufficient capital for business operations, and the business advantage from product and service differentiation as well as the cost leadership.

Application of Beliefs and Innovations to Support Creative Tourism Policy during the COVID - 19 Pandemic in Roi Kaen - Sarasin Area

2024-12-03T16:09:38+07:00

This research was objected to study the application, the influencing factors on
the application, and the practice proposal for applying the beliefs and the innovations to support the creative tourism policy during the COVID-19 pandemic in the Roi-Kaen-Sarasin area. The study employed a mixed-method approach, collecting data through questionnaires from 400 samplings and interviewing with 40 key informants. Data were analyzed by using Mean, Percentage, Multiple Regression Analysis, and Content analysis.

The findings are as the following: 1) the application of the beliefs and the innovations to support the creative tourism policy during the COVID-19 pandemic in the Roi-Kaen-Sarasin area was overall at a moderate level. Ranking the aspects from the highest to the lowest, they were respectively included with the application of the beliefs and the innovations, the awareness
of the beliefs and the innovations, and the methods of applying the beliefs and the innovations., 2) the factors, such as the role of the monastic council, the role of the abbots, and the role of the local sectors, significantly influenced the application of the beliefs and the innovations to support the creative tourism policy during the COVID-19 pandemic in the Roi-Kaen-Sarasin area, with statistical significance at the level of 0.05., 3) it is recommended to enhance the communication about the policy formulation process, the consistent integration among agencies about implementing the policy, and the understanding regarding the policy evaluation and the monitoring.

Behavior of Selection Food Delivery Application in Pathum Thani Province

2024-10-16T09:32:54+07:00

This study was objected to: 1) investigate the factors influencing the use of food delivery applications in Pathum Thani province, and 2) examine users’ behavior in selecting the food delivery applications in Pathum Thani province. The research employed a quantitative approach, with a sample of 395 users from Pathum Thani. Data were collected by using the closed-ended questionnaires and were analyzed through discriminant analysis to construct a classification equation. The findings revealed that the factors influencing the use of food delivery applications in Pathum Thani were included with the age, the educational level, the monthly income, the consumer behavior in using the service, the price per order, the attitudes toward the food delivery applications, and the usability and service quality of the applications. Additionally, the factors affecting the selection behavior of food delivery applications were also included with the monthly income, the most frequently ordered food types, the application’s ease of use ,the simplicity, the speed of operation, and the convenience of tracking the delivery status. These variables were utilized to develop a discriminant function for group classification. The classification model achieved an accuracy of 81.5% in predicting group membership.