The Corporate Identity Design system for Corperate Image Promotion : A Case Study of Logo The 115th Anniversary for Rajabhat Phranakhon Si Ayutthaya University.

Abstract

This creation has objectives to design Logo The 115th Anniversary for Rajabhat Phranakhon Si Ayutthaya University and identity system for corporate image promotion of the university. The identity concept got from the value of world heritage, mission to create knowledge and virtuous student who has social adaptation and intellectually dependent and vision to progress to international. Conveying concept to identity and corporate identity design of Rajabhat Phranakhon Si Ayutthaya University. Creation method has 7 steps; 1. Create idea for identity of the university 2. Define concept to design. 3. Analyze identity style. 4. Preliminary sketch 5. Develop sketch 6. Crate artwork and specification 7. user trial. The result of this creation provided that, there are 1 type of the 115th Anniversary for Rajabhat Phranakhon Si Ayutthaya University and Identity design system template of logo 4 types; 1. full color logo
2. one color logo 3. logo with colors 4. logo with organization name or support messages. and the identity system manual that suitable for usage.