Enhancing Urban Competitiveness through Arts, Food and Music Festivals

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Published: Jun 28, 2024
Keywords:
arts festival food festival music festival urban competitiveness

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Medhas Maglumtong
Faculty of Fine and Applied Arts, Chulalongkorn University
Montouch Maglumtong
Institute of Metropolitan Development, Navamindradhiraj University
Querida Khotcharee
Institute of Metropolitan Development, Navamindradhiraj University

Abstract

This article aims to analyze the enhancement of urban competitiveness through major global cultural festivals, including the Venice Biennale, Oktoberfest and Tomorrowland Music Festival. This qualitative research used documentation along with observation, surveys and photography. The result shows that cultural festivals had an effect on increasing the competitiveness of city in six areas: cultural importance; economic impact; attracting tourism; city branding; urban revitalization and community participation; and international level impact. This led to an enhancement of urban competitiveness in terms of the dynamism of the local economy, which in turn led to the development of other areas of the city, and helped in promoting the city for higher competitiveness.

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How to Cite
Maglumtong, M., Maglumtong, M., & Khotcharee, Q. (2024). Enhancing Urban Competitiveness through Arts, Food and Music Festivals. Journal of Faculty of Architecture and Design RMUTP, 3(1), 42–57. Retrieved from https://so08.tci-thaijo.org/index.php/JFAD/article/view/3281
Issue
Vol. 3 No. 1 (2024): january-june 2024
Section
Research Articles
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Copyright (c) 2023 : Faculty of Architecture and Design, Rajamangala University of Technology Phra Nakhon

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