The Value and Significance of Tianjin Yangliuqing Woodblock New Year Paintings for Designing Cultural and Creative Products

บทคัดย่อ

Tianjin Yangliuqing woodblock New Year paintings are one of the representative arts of Chinese culture, Tianjin Yangliuqing woodblock New Year paintings have a rich historical background and cultural connotations. However, modernization and changes in consumer habits have posed a crisis for the survival and development of woodblock New Year paintings. This study has employed the woodblock paintings as the research object to study their development in the cultural and creative industries. This paper combined Yang Liuqing woodblock New Year paintings with modern cultural and creative industries, which contribute to the integration of culture and economy through innovative design and material application. This study adopted a qualitative research method, including in-depth interviews with experts, scholars, and personnel engaged in the development and sales of cultural and creative products who study Yangliuqing woodblock New Year paintings. This study employed a literature review and in-depth interviews, and then the study results were presented in descriptive methods and descriptions of cultural and creative product design.