AN ANALYSIS OF TRANSLATION STRATEGIES FROM THAI INTO ENGLISH: A CASE STUDY OF THE MUSEUM LABELS AT KHON KAEN
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Translation is the transfer of meaning from the source language to the receptor language (target language), which is considered as an essential tool for transferring knowledge and culture, especially in the context of tourist attractions. It employs various translation strategies to convey information about national identity and culture and foster understanding among speakers of different languages. This study aimed to analyze the problems solving of 8 translation strategies by Baker (1992) for non-equivalence at word level using in labels at Khon Kaen National Museum. The data were collected from the museum labels at Khon Kaen National Museum using a purposive sampling method. As a qualitative study, data analysis was conducted based on Baker’s (1992) translation strategies. The results indicated that translation with more general words was the most frequently employed strategy, while translation by cultural substitution and translation by illustration did not appear in the results of this study.
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