A DEVELOPMENT OF A TRAINING COURSE CURRICULUM BASED ON THE PHILOSOPHY OF SUFFICIENCY ECONOMY TO ENHANCE SOCIAL MEDIA COMMUNICATION SKILLS FOR STUDENTS, FACULTY OF EDUCATION, KAMPHAENGPHET RAJABHAT UNIVERSITY

Abstract

This research has as objective to develop a training course curriculum based on the philosophy of sufficiency economy to enhance social media communication skills for second year Thai language students, Faculty of education, kamphaengphet Rajabhat University. The method used in conducting this study was research and development methodology. The sample group included second year Thai language students, 2nd semester of the academic year in 2018 gotten through purposive Sampling from Faculty of education. The developed curriculum and related documents formed the research instruments. The instruments used for data collection included pre-test and post-test for knowledge assessment, skill assessment form and attitude assessment form.
The results revealed that 1) Results from the pilot study revealed that the developed course training curriculum with 8 components is appropriate, consistent and suitable at the highest level. 2) After the implementation of the curriculum 2.1) Students' knowledge on social media communication was higher than before at a significant level of .05. 2.2) Students’ social communication skills after the implementation of the curriculum was higher than the gain 70% 2.3) Students had a positive attitude towards the developed training course curriculum based on the philosophy of sufficiency economy. 3.) The results of an evaluation of students’ opinions toward a training course curriculum based on the philosophy of sufficiency economy to enhance students’ social media communication skills in the faculty of Education, kamphaengphet Rajabhat University was the highest level