Case Study : Advertising Creative Strategy to Create Corporate Identity (CI) and Corporate Image

Article Sidebar

PDF
Published: Dec 28, 2022
Keywords:
Creative Advertising Strategy Corporate Identity Corporate Image Branding

Main Article Content

Bunjongsak Pimthong
Department of Product Design Faculty of Architecture and Design Assumption University Suvarnabhumi Campus

Abstract

This Academic Articles, Topics: Advertising Strategy & Creative Strategy to Create Corporate Identity and Corporate Image with 3 objectives: 1) To explain the meaning of Corporate Identity (CI) and Corporate image, 2) To explain the Advertising Strategy & Creative Strategy, 3) To explain the process of Analytical methods Synthesis in finding issues Conceptualization in the Creation of advertising. Which consists case studies examples of Famous Ads (Advertisements) by International Professionals include: AEG, NIKE, Air Asia, Levi’s Jeans, Volkswagen, Flat Plathong Condominium TV Commercial and other ads with Model Program and Diagram, can be used to apply for education which is principal concept for Undergraduate and Master’s Degree students in the field of Industrial Design, Product Design, Communication Arts, Graphic Design and Interior Design. Also can be used as a guideline for Professional Practice.

Article Details

How to Cite
Pimthong, B. (2022). Case Study : Advertising Creative Strategy to Create Corporate Identity (CI) and Corporate Image. Journal of Faculty of Architecture and Design RMUTP, 1(2), 89–111. Retrieved from https://so08.tci-thaijo.org/index.php/JFAD/article/view/1054
Issue
Vol. 1 No. 2 (2022): July-December 2022
Section
Academic article
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2023 : Faculty of Architecture and Design, Rajamangala University of Technology Phra Nakhon

References

Aaker, D. (1996). Building Strong Brands. Free Press. NY. ISBN 002900151X.

Altstiel, T. & Grow,J. (2009). Advertising Creative Strategy Copy Writing + Design. Sage Publications CA. ISBN1412974917

Anysey, J. (2004). Pioneers of Modern Graphic Design. Mitchell & Beazley, London.

Bogart, L. (1967). Strategy in Advertising. Published by Harcourt Brace & World, New York.

Booz, Allen, and Hamilton as quoted in Robert Adams. (1971). “Creative ASP in the Marketing Mix.” Creativity in Communications. Studio Vista, London.

Burnett, L. (1961). Communications of an Advertising Man. Chicago Leo Burnett, U.S.A.

Cheirchanteri, G. (2018). AEG and Peter Behrens’ contribution in unified corporate visual identity design and integrated marketing communication. Convergências - Revista de Investigação e Ensino das Artes, VOL XI (21)

Creative Advertising. (2003). School of Communication Arts Sukhothai Thammathirat University, Publisher: Sukhothai Thammathirat University Press.Thailand. ISBN 974-611-746-7. Dane, D. & Bernbach.(1995). Ad Campaign of The Century. Print Magazine American Graphic Design U.S.A. 1995.

Dickens, J. (1996). Better Advertising Strategies. Leo Burnett Asia Pacific.

Etienne, J. (1993). Epica Book 6 Europe’s Best Ads. Published by Roto Vision S.A. Switzerland.

Marketing Minds. (2015). Apple brand architecture. Retrieved from www.marketingminds.com.au/apple_branding_strategy.html

Pimthong, B. (2013). Creative Advertising. Published by Press Publication Section of Faculty of Architecture KMITL.

Sanchanont, P. (2005). Marketing Principles. Thammasarn Press Publisher Bangkok. ISBN 974-3031-4-8

Winsor, A. (1981), Peter Behrens: Architect & Designer. Architectural Press, London.