Product Study and Design of Flowerpots to add Value from Ban Chiang, Udon Thani

Abstract

The objectives of this research are 1) To study the history of the art and culture of pottery patterns of Ban Chiang, Udon Thani, 2) To design a set of Flowerpots to add value from Ban Chiang, Udon Thani and 3) To assess the satisfaction of tree growers with Flowerpots to add value from Ban Chiang, Udon Thani.

          Conducting research by studying the art and culture of pottery motifs of Ban Chiang Subdistrict, Udon Thani province, as well as the principles of consistent design, to be reduced to 3 patterns with hierarchical analysis techniques to be prototyped and evaluated by 3 ceramics design experts. And assessed consumer satisfaction from a sample of 51 people by evaluating the data in a rating scale.

          The results showed that design expert and consumers saw the 2nd Flowerpot form and consumer satisfaction showed that the 2nd form of product (𝑥̅ = 4.65, S.D. = 0.55) agrees the most, the price side (𝑥̅ = 4.63, S.D. = 0.57) agrees the most, the distribution channel side (𝑥̅ = 4.57, S.D. = 0.53) agrees the most, and the marketing promotion side (𝑥̅ = 4.56, S.D. = 0.58) agrees the most.