Study of the Identity of Local Woven Fabrics Sakon-Nakhon to Packaging Design and Development for Indigo Dyed Cotton Brand Huan Baikram

Abstract

The study of the local textile identity of Sakon-Nakhon province has led to the design and development of packaging for naturally dyed, Brand Huen-Bai-Kam products. The objectives of this research are as follows: (1) To investigate the local textile identity of Sakon - Nakhon province. (2) To design and develop packaging for naturally dyed, brand Huen Bai Kam textile products, based on the local textile identity of Sakon-Nakhon province. This research began with a review of relevant documents and research. It revealed that the local textile identity of Sakon-Nakhon province communicates through naturally dyed textile, expressing emotions, thoughts, beliefs, and incorporating elements such as color patterns and designs, colors, pattern arrangements, culture, customs, ceremonies, creativity, tranquility, and balance. These elements play roles in the communication and signaling aspects, image reflection, target market access, and promotion of sales. Furthermore, this research also explored the communication through the cultural aspects of the products and various narratives. Cultural symbols, meaning communication, emotions, and feelings were found to be key factors. Local cultural communication, history, movement communication, art communication, were all aspects considered. The Sakon-Nakhon natural dyed textile is a traditional wisdom that has been passed down orally for generations without written records. It involves learning and using shared experiences and cultural capital, fostering collaboration, and employing assessment tools. A sample group of 80 tourists in the Huen-Bai-Kam area was analyzed using mean and standard deviation. The results of the satisfaction assessment for all four products were in the "good" range, with an average score of 3.60 and a standard deviation of 0.47. When assessing individual products, the packaging for shoulder bags received a "good" rating with an average score of 3.95 and a standard deviation of 0.46. The packaging for shirts received a "good" rating with an average score of 3.83 and a standard deviation of 0.40. The packaging for silk scarves received a "good" rating with an average score of 3.36 and a standard deviation of 0.49. Lastly, the packaging for shawls received a "good" rating with an average score of 3.29 and a standard deviation of 0.55."