Bakery Packaging Design at Jack & Joy Bakery

Abstract

This research aims to 1) design the bakery packaging structure at Jack & Joy Bakery, 2) design graphics on bakery packaging at Jack & Joy Bakery, and 3) evaluate satisfaction that affects the bakery packaging design at Jack & Joy Bakery. The Population is 300 consumers in front of Jack & Joy Bakery store, and 5 types of bakery packaging at Jack & Joy Bakery. The sample group is consumers in front of the Jack & Joy Bakery store. There were 169 people by calculating the sample size using Krejci and Morgan's ready-made table. Random method, and 5 types of bakery packaging at Jack & Joy Bakery. The research tools used include interviews with entrepreneurs. and consumer satisfaction assessment form Statistics used in research are mean and standard deviation. The research results found that 1) design aspect of packaging structure is geometric shapes. The material is 210 grams art card paper and a OPP (Oriented Polypropylene) clear plastic package. 2) The graphic design on the packaging is minimalist. The product photography mixes graphics and cartoon lines in brown, conveying the color and flavor of the product. Single color offset printing system. 3) Satisfaction score analysis results: 1) Brownies, packaged quantity 36 grams, is at the very satisfaction level (x̅ =4.23, S.D.=0.64) 2) Crispy brownies, packaged quantity 110 grams, is at the very satisfaction level (x̅=4.21 , S.D.=0.86) 3) Cookies, package quantity 120 grams, is at a very satisfaction level (x̅=4.46 , S.D.= 0.45) 4) Cat tongue cookies, package quantity 110 grams, is at a very satisfaction level (x̅=4.40 , S.D.=0.87) and 5) Box set, is a very satisfied level (x̅=4.25 , S.D.=0.66)