Study the Tai Lom identity to design casual clothes

Abstract

The objectives of this research were 1) to study the Tai Lom identity in Lom Kao District Phetchabun Province, 2) to design a fashion set of clothes based on the Tai Lom identity, and 3) to assess consumer satisfaction with a set of fashion clothes from the Tai Lom identity. The research used an action research method. The research targeted a population group comprising teenagers and working-age adults whose numbers could not be clearly specified. Therefore, the sample group was selected and comprised of tourists. Using the theory by Cohen (1988) with a confidence value of 95 percent, the number of dependent variables was 115 people to calculate the Sig value. The researcher then increased the sample size to 150 people. The research tool was a semi-structured questionnaire used to interview experts. In terms of designing casual fashion outfits, information was obtained and used to create the process of designing casual fashion clothing using the Concept Generation and Selection principles of Y.C. Liu and T. Bligh (2003) by checking the quality of the research tools by considering the accuracy values. The questionnaire needed to be consistent between the questions and objectives (IOC) to pass the criterion with >.50 results from the research. The Tai Lom identity is characterized by colorful and exciting Phi Ta Mo traditional clothing for a casual fashion outfit with the Phi Ta Mo identity, consisting of a short-sleeved, wide-necked, cropped yellow shirt. The neckline is decorated with white fabric in the shape of a butterfly's tooth. The hem of the shirt has alternating colored stripes of the Phi Ta Mo costume. High-waisted shorts of yellow colored fabric are made to float above the knee. The waist edge is decorated with alternating colored stripes. The bottom edge of the pants of the Phi Ta Mo outfit has alternating colored stripes, as well as the shirt for harmony. The style of the dress is suitable for the hot weather in Thailand. The set was used to evaluate satisfaction with the following research results. Overall average for satisfaction with fashion clothing from the Tai Lom identity was found to be at a very high level ( = 3.97, S.D. = 0.08).