Graphic Elements on Packaging for Community Products Using Geographic Data of Sung Noen District Nakhon Ratchasima Province

Abstract

This research is a component of the study on graphic design on packaging for community products using geographic information: A case study of Sung Noen district in Nakhon Ratchasima province. Using geographic data, the objective is to determine a suitable presentation strategy and method for designing packaging graphics for community products. The research procedure consists of literature review, data analysis, and interview data collection, enabling the identification of geographic information. According to the findings of the study, the presentation of strategic geographic information has two dimensions: physical geography and human geography. Both dimensions of the information were also transformed into the primary graphic element on the packaging, the development of research tools, and the interview criteria for graphic design on packaging for professionals, including the principles of the appropriate use of colours, letters, images, and patterns. In accordance with the application of geographic data for the Sung Noen District in Nakhon Ratchasima Province, the results of the research manifested as graphic elements on the packaging that correspond to the analysis of the displayed geographic data. In the future, it can be used to design graphics for the packaging of community products.