The Design of Souvenir Products Showing Indentity of Each Community in Hirunruji Sub-District, Thonburi District, Bangkok

Abstract

The objectives of this study were to study 1) the information about communities in Hirunruji community, Thonburi District and surveying consumer needs 2) design and develop souvenir products for communities in Hirunruji community, Thonburi District 3) Evaluate the satisfaction of the target towards the designed souvenir products. A sample of 400 people in 9 communities attended in-depth interviews, group discussions, and participatory observations. It found that the community recognizes the importance of designing unique souvenir products. There was a story about the recognizable and memorable product. The research team has designed products, including shirts, cloth bags, cloth bags, glasses, emphasizing on promoting community products, obtaining a unique community identity, adding value, beauty, and contributing to the community economy and using available resources extending community wisdom. Elevate well-being, increase knowledge that could be applied to other products. The summary of the design of souvenir products in functions about satisfaction was at a high level. The product was functional and suitable for using, safe and not harmful to users. The beauty was at a high level. Souvenir products could clearly convey the identity of the community. The Prominence was suitable for fashion trends in marketing at a high level. The production process was not difficult and complicated. It can be produced at the community level and commercially. The reasonable in terms of selling price. The materials were easy find locally.