Packaging Design for the Elderly Consumers

Abstract

Thailand is approaching to the permanent aging society according to the increase of the elderly people who have to face up with the physical deficiency including degeneration of the joint and sight problems. This makes them less capability in holding and seeing. The symptom also makes the obstacles of the elderly’s packaging usage. Therefore, the entrepreneur has to primarily provide the packaging design to conform the elderly consumers’ physical deficiency as above mentioned. From the study of the trend of the elderly’s packaging design, it can be concluded that regarding to the structure, the elderly’s handle ability should be the special interest by their working in relation to convenient models in handling, pouring without slippery, light weights, proper sizes with quantity, easy to open and close. For the graphic design, the elderly’s sight ability should be realized by enlarging and boldening fonts, formal types, and different colors from the floors with photo or portrait illustration. Moreover, the packaging colors should be the product colors or used materials with vivid international information or symbols in order to provide elderly consumers to choose their proper products and use them in convenience.