Factors Related to Community Participation in Corporate Social Responsibility Activities of the South Bangkok Power Plant, Samut Prakan Province

Abstract

The objectives of this research were to study community participation in corporate social responsibility activities of the South Bangkok Power Plant and explore the relationship between personal factors, socio-economic factors and the factors in receiving information from the power plant with community participation in corporate social responsibility activities of South Bangkok Power Plant. The samples were 455 people that live around the area of South Bangkok Power Plant, Bang Prong Subdistrict, Mueang District, Samut Prakan Province. In the affected area, the radius of 0-5 kilometers is divided into 2 areas which are the area of 0-3 kilometers and 3-5 kilometers. The examples were used to find the factors. This study is the type of quantitative research, and descriptive statistical analysis was used to find the relationship between personal factors socio-economic and factors in the recognition of information from power plant and community participation by using the statistical analysis of Chi-Square Test. The results showed that those living near the South Bangkok Power Plant; 0-3 kilometers in radius, had 19.3 percent of the participation in the corporate social responsibility activities, which was higher than people who live in the radius of 3 – 5 kilometers; only 11.9 percent. It means that those who live near the power plant participate in corporate social responsibility activities more than those who are far from the power plant.There are different factors to participate in corporate social responsibility activities. For the sample in the area of 0-3 kilometers radius, the factor related to participation in corporate social responsibility activities with statistical significance at the level of .05 included receiving information from the power plant. However, for the sample in the area of 3-5 kilometers radius, the factorsrelated to participation in corporate social responsibility activities with statistically significance at the .05 level included occupation, income, membership and receiving information from the power plant.