A Study of Strong Community Management of Bang Nam Phueng Community Model

Abstract

The objectives of this study were 1) to explore Bang Nam Pheung community development process which leads to a strong community of local leaders in Bang Nam Pheung Subdistrict Administrative Organization (SAO), Phra Pradaeng District, Samut Prakan, 2) to investigate the development process of award-winning and superior products, 3) to look into strategies of executing the community framework for entrepreneurs and tourists, and 4) to study the form of Bang Nam Pheung strong community management. The population of this study included 3 local leaders, 11 village heads, and 28 groups of community enterprise. Purposive sampling was used to select the samples from superior villages and groups of community enterprise. The samples included the Chief Executive of Bang Nam Pheung SAO, village heads of Moo 3, 10, and 11, and three superior enterprises of grain compresses, herbal incense, and homestay. The results showed that the Chief Executive of the SAO is visionary and democratic, and he always seeks participation from other leaders and people in every stage of the work processes such as making the community plan, following the framework, investing on and gaining from the plan, and evaluating and following-up with the activities. Moreover, the Chief Executive of the SAO has been an effective coordinator who brings support from both government and private networks within the country and from outside. For the product development process, the community works together as an organization which contains a clear structure and framework. There are frequent trainings and courses, development for modern and practical products, and just interest arrangement within the organization. Decentralization to villages and occupation groups is practiced by the Chief Executive of the SAO to make the regulations be followed by the members and tourists. The villages and the groups can set rules and regulations by and for themselves along with following the common regulations. Such participation creates members’ mutual responsibility to make tourists and themselves abide by such rules and regulations for peacefulness and sustainability.