Appropriate Agro-Tourism Management of Ban Dan sub-district, Aranyaprathet, Sa Kaeo Province

Abstract

The objective of this research is to propose a Sustainable Agro-tourism management : A case study of Ban Dan sub district, Aranyaprathet, Sa Kaeo province. This is a qualitative research using 3 groups of in-depth interviews by purposive sampling 1) Community leaders 2. Government officials 3) Entrepreneurs. A quantitative research by convenience sampling use the questionnaire potential of Ago-tourism management from group sampling 400 people. The statistics used for data analysis were percentage, average (x̄), standard deviation (S.D.). The results of quantitative found that most were female, 218 peoples, and 54.50 percent, aged 41-50 years, 168 peoples, 42.00 percent, education lower than bachelor degree, 279 peoples, and 69.75 percent. Revenue between 5,000 - 10,000 baht, 220 people, 55.00 percent, with statistical significance at the level of 0.05. The tourism management indicators the ago-tourism statistics in the overall, it is at a high level with an average of 3.59 (x̄ = 3.59) A qualitative research use SWOT Analysis by analyzing the following : 1) The area, has environment capital, culture capital for example 5 ethnicities and social capital 2) Management, There is a source of learning about agricultural life. Established a Farmers University at located in Moo 3, Ban Thai Samart. 3) Tourism activity, there are organized tourism activities consistent with the ways of life 5 ethnic, Thai, China, Laos, Vietnam and Cambodia. 4) Participation, The development of participative management