Guidelines for designing mascot to communicate the identity of a social engineer by using cuteness strategy a case study: Bansomdejchaopraya Rajabhat University

Abstract

This research article is the result of the research study on Guidelines for designing mascot to communicate the identity of a social engineer by using cuteness strategy a case study: Bansomdejchaopraya Rajabhat University. The objectives are 1. To study the identity of social engineers 2. To find the guidelines for designing a mascot to communicate the identity of social engineers using the cute strategy 3. To design a mascot to communicate the identity of social engineers using the cute strategy for Bansomdejchaopraya Rajabhat University to be a prototype for developing a social engineer mascot for other interested. The research methodology consists of literature study, data synthesis, and interview data collection. The research results are as follows: 1. The identity of social engineers covers personality, brand personality, and archetype 2. The mascot design guidelines consist of 5 parts: 1) appearance, 2) origin of appearance, 3) method of conversion, 4) complementary elements, and 5) personality and personality expression 3. To use the research results to develop a mascot and experiment with the design of 1 character, Nong SEN Sunny, to serve as a prototype for applying the research results for interested.