การพัฒนาสื่อการเรียนรู้บนโมบายแอพลิเคชั่นเพื่อพัฒนาทักษะและความรู้ด้านภาษาในการเตรียมความพร้อมเข้าสู่ประชาคมอาเซียน

Abstract

The purposes of this study were 1) to develop the training modules in Chinese and English through mobile application for working organizations in Chiang Rai Province to accommodate ASEAN Community in accordance with the standard criteria (80/80; 2) to compare learning achievement before and after using mobile application; and 3) to study the satisfaction towards using mobile application. The instruments used in this research included; 1) the training modules in Chinese and English for working organization in Chiang Rai Province to accommodate ASEAN community, 2) the pre-test and post-test, and 3) the satisfaction questionnaires on the training modules through mobile application.  The results revealed that 1) the effectiveness scores of the Chinese training modules through mobile application were 85.36/80.18, while the scores of the English training modules were 89.86/83.07. The effectiveness scores of both Chinese and English training modules were higher than the set standard criteria. 2) the posttest scores were statistically higher than the pretest scores with the significance level at .05, of both Chinese and English training modules. 3) Satisfaction analysis results of the government and business personnel in the working organizations in Chiang Rai Province towards Chinese and English modules through mobile application generally appeared at the highest level with the mean level at 4.75 and the standard deviation level at 0.36