Social Entrepreneurship Intention: A Case of Bachelor of Business Administration Program Students; Faculty of Management Science, Dhonburi Rajabhat University
Keywords:
Entrepreneur, Social Entrepreneurship Intention, Social EnterpriseAbstract
The objectives of this research were: 1) to analyze the components of social entrepreneurship intention among Bachelor of Business Administration (BBA) students in the Faculty of Management Science at Dhonburi Rajabhat University, and 2) to predict the likelihood of these students establishing a social enterprise. The research used quantitative methods, and data was collected from 400 BBA students at the Faculty of Management Science, Dhonburi Rajabhat University using questionnaires. The data was analyzed by exploratory factor analysis and logistic regression analysis. The results indicated that social entrepreneurship intention among BBA students of the Faculty of Management Science at Dhonburi Rajabhat
University had four components: Social support for problem-solving, empathy for the disadvantaged, personal experience with social issues, and self-efficacy in tackling social problems. Variables that could predict the likelihood of these students establishing a social enterprise included social support to solve social problems and empathy for those who are socially disadvantaged, with a 68.5% prediction accuracy. These findings offer valuable insights for designing academic programs and initiatives that nurture and guide future social entrepreneurs.
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