Service Quality Management of Wet Markets

Abstract

Service quality management of wet markets was investigated using a mixed method approach to 1) Study the conditions of service quality in wet markets, 2) Study the level of service quality in wet markets,and 3) Suggest improvements to increase service quality in wet markets. Random sampling was conducted for a total of 400 people. The research instrument was a questionnaire, with data analysis based on descriptive statistics. Results showed that service quality was influenced by environmental conditions of the wet market In Khlong Luang District, Pathum Thani Province. The ground around the vending area for ready-made food, vegetables, fresh ingredients, meat and fish was waterlogged and littered with wires, scraps of paper and plastic. There was a smell of decaying material. Overall, the quality of service was at a high level with average value of x̅ = 4.37. High quality management of a bazaar is necessary. The area must be clean, sanitary and hygienic and conform to the standards of regulators. Produce must be fresh, clean, and non-toxic to consumers. Attention to health quality services should focus on building relationships, responding and protecting benefits, and not taking advantage of retailers and consumers. Retail areas must be clean to improve service quality, with collection points for scrap materials. Market traders must comply with Ministerial Regulations on the Market 2008. Products must also adequately respond to the needs of customers.