Batik Fabric Pattern Design Inspired by Ancient Bead Motifs of Surat Thani Province: A Case Study of Khao Si Wichai Thap Thiang Community Enterprise Group, Phunphin Subdistrict, Surat Thani Province

Abstract

This study aimed (1) to investigate batik textile pattern design inspired by ancient bead motifs from Surat Thani Province, Thailand, and (2) to evaluate consumer satisfaction with fabric bag products developed from these motifs. Three conceptual design sketches Cosmic Eye, Protective Jewel (Mani Phithak), and Moon Blossom (Buppha Chanthra) were created based on ancient bead patterns from Surat Thani Province. These designs, together with an evaluation questionnaire, were reviewed by seven experts in textile sewing, ancient bead heritage, and batik design. Expert feedback and consensus were analyzed and used to guide the final product development. The completed batik fabric bag was subsequently evaluated by 100 respondents, including members of the general public and the Khao Si Wichai Thap Thiang weaving community enterprise, selected through accidental sampling. Data were analyzed using frequency, percentage, mean, and standard deviation. The findings indicated that experts selected design No. 2, the Mani Phithak pattern, accounting for 57%. The preferred color tone was tone No. 1, which was reddish-brown (a natural dye from mangosteen peel), accounting for 100%. The preferred product form was design No. 2, a trapezoidal-shaped bag (71%). The preferred pattern arrangement was design No. 3, a repeated pattern layout (71%), and the use of leather as a material was also preferred (71%). When the survey results were used to create the products and evaluated for satisfaction, the overall satisfaction was at the highest level in all three aspects. These included the product aspect, where most respondents were satisfied with the product’s aesthetic appeal; the utility aspect, where respondents valued its role in preserving and promoting local wisdom; and the distribution aspect, where respondents were satisfied with its availability at the OTOP Center in Surat Thani Province. This research helps add value to batik fabric pattern design and enhances the distinctiveness of fabric bags. It should also be further developed into other product types to increase diversity and market opportunities.