Package Logo Design to Promote Processed Reed Mats Products in Mudmee Weaving and Processed Reed Mats Community Enterprise Group Ban Huai Kaeo, Phichit Province

Abstract

This research aims to 1) study the problems and needs regarding branding, control, and packaging of processed woven mat products; 2) design a prototype brand logo, control panel, and packaging to promote the products; and 3) assess consumer sentiment towards the design. The research employed various methodologies, studying documents and interviewing members of the Huay Kaew Phichit community enterprise, a ikat and processed woven mat community enterprise, to explore their identity, branding, and packaging needs. Evaluation was conducted among 5 individuals and 100 consumers. The research found that the community has three main product types: folding mats, placemats, and coasters. The research identified the need to develop a distinctive brand logo that reflects the community's identity and packaging that is clearly visible and consistent with the environment. The researcher designed a traditional brand logo (9 variations) and three types of packaging, including woven mat packaging and paper tags. And product tags, prototype research results indicate that logo type 8, which mentions English letters, Thai writing, and a large number of interconnected mat patterns, is the most important component at 60% in the packaging track type 3, body components at 80%, paper control system type 2 at 60%, and product tag type 2 upon request at 100%, to achieve maximum efficiency in that order. Results from a large number of consumers (100 people) found that the highest level in the system components, both in terms of graphic structure and brand image, in the design work can verify the performance of the community, create products and reputation from consumers in terms of leadership and leadership in practical application and continuous improvement.