Exploring the Implementation of the 7Ps in Guangdong's MBA Education Programs: A Comprehensive Study
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Abstract
This paper applies the 7Ps marketing strategy to optimize MBA education marketing in Guangdong, China, covering product, price, place, promotion, people, physical evidence, and pre-interview aspects. The core product focuses on doctoral program application, subject assessment, and international accreditation, with tangible products emphasizing brand building, practical activities, and rankings. Additional offerings include enhancing internationalization, increasing student cohesion, providing life-oriented services, establishing an alumni management model, and improving service levels. Pricing aims for reasonability over being the lowest, while optimization of place involves physical, virtual, and hybrid channels. Promotion strategies include an all-staff approach, PR enhancement, word-of-mouth marketing, and media synergy. Management extends to faculty, staff, mentors, counselors, and committee members. Creating professional enrollment materials is emphasized, alongside pre-interview promotion and teaching MBA students marketing skills, reflecting the globalization context for tailoring marketing strategies.
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