The guiding role of the Internet economic supply chain management model based on management psychology on the negative emotions and behavioral mechanisms of interest

Main Article Content

chunshu Liang

Abstract

Due to the imperfection of the market and legal environment, the supply chain stakeholders are prone to distrust each other, and worry about the dangers of the virtual supply chain will lead to anxiety, anxiety and other negative emotions. By using the knowledge of management psychology, this paper analyzes the psychology and behavior of the benefit audience, and puts forward the innovative mode of Internet economic supply chain management.The research object is the leaders of supply chain enterprises. Fifty four leaders of a supply chain were randomly selected to understand their basic personal information, their psychological status and their views on the supply chain management model of Internet economy, and to analyze the reasons for their negative emotions. In the processing and analysis of relevant data, SPSS software is used for data processing. Grade 1-5 is adopted, and the lower the score, the lighter the degree.The results showed that before the innovation of the supply chain management model, the research subjects of all three age groups showed higher scores in the dimensions of anxiety, unease, and tension, with small differences in scores. However, after the experimental intervention, the negative emotions exhibited by the research subjects were improved to varying degrees, with the maximum change in score being 26 points. The data showed significant statistical differences compared to before the experiment (P<0.05).The management inspiration is that through rapid response and flexible management, it realizes the information transmission with zero time delay, meets the requirements of customers, improves the market competitiveness, earns more benefits for the benefit audience, and relieves the negative emotions of the benefit audience.

Article Details

How to Cite
Liang, chunshu. (2025). The guiding role of the Internet economic supply chain management model based on management psychology on the negative emotions and behavioral mechanisms of interest . Supply Chain and Sustainability Research: SCSR, 4(1), 1–10. retrieved from https://so08.tci-thaijo.org/index.php/SCSR/article/view/2329
Section
Research articles

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