Strategies, practices and observations of green tourism supply chain Taking the promotion of GDMO in Tamlan area as an example
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Abstract
Tourism phenomena impact nature, humanity, society, and industry, focusing increasingly on people-to-people contact and community-based experiences. Recent trends emphasize participatory and unique tourism, fostering interactions between tourists and residents, and promoting warmth and mutual assistance. From a green tourism perspective, these trends offer opportunities to protect culture, promote social equality, and practice sustainable economies. The Tamlan Ancient Trail, spanning northern Taiwan for centuries, connects Tamsui Hall and Kamalan Hall, reflecting ancestral values of sustainability. This study explores "green tourism" and proposes the GDMO (Green Destination Management and Marketing Organization) framework, using Tamlan Town to support local development through creativity, innovation, and entrepreneurship. By integrating industries and communities, the study aims to enhance the ecological, cultural, and economic sustainability of Tamlan's leisure tourism. With a focus on strategic planning and community participation, this research provides practical insights into improving the depth and sustainability of tourism experiences. The GDMO model demonstrates the potential for achieving green economic value, social impact, environmental conservation, and cultural preservation.
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