A Corporate Role Model in Climate Action: A Case Study of O'right's Net-Zero Emission Practices in Supply Chain Management
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Abstract
In contemporary business operations, green economy and sustainable development have increasingly become the core of corporate strategies. As global environmental issues continue to grow, consumer demand for eco-friendly and sustainable products is increasing, forcing companies to rethink their business models. Steven Ko, Chairman of the Board of Directors of O’right, said in the Economist Forum that carbon emissions can be considered as an asset to companies, a view that highlights the challenges and potential business opportunities faced by companies in the process of tackling climate change. At the Sustainability Week Forum in Singapore 2023, Steven Ko shared O'right's practical experience in tackling climate risks and promoting sustainable transformation, highlighting the importance and potential of SMEs in achieving net zero emissions. His presentation not only showcased how O'right combines innovation with eco-friendly practices, but also emphasized that sustainability is not only a responsibility, but also the key to business success. These perspectives provide inspiration for many beauty brands, especially in the process of driving the green transition. This research will delve into how Steven Ko's leadership has made O'right a benchmark for green businesses and analyze what its business model has implications for other beauty brands. Through case studies, this study aims to provide specific reference and practical guidance for enterprises to formulate effective environmental protection strategies, and promote more enterprises to actively participate in the green economy and contribute to sustainable development.
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