Research on Marketing Strategies of Decoration Design Company's Supply Chain
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Abstract
With the rapid development of China’s real estate industry and improved living standards among urban and rural residents, the demand for decoration design services has surged, driving the continuous growth of decoration design enterprises. However, fluctuations in the real estate market have intensified competition, presenting challenges to sustaining business development. Marketing management plays a crucial role in addressing these challenges, with a focus on formulating scientific marketing strategies to guide enterprise growth and ensure stability. This paper examines MS Decoration Design Company, leveraging literature review and field research to analyze its marketing strategy dilemmas. Key issues include ambiguous target customer groups, misalignment between product offerings and price positioning, insufficient brand awareness, limited marketing channels, and a lack of personalized services. These challenges highlight significant deficiencies in the company’s marketing strategy framework. To address these issues, this study applies SWOT analysis to propose targeted countermeasures. These include diversifying core business offerings, expanding market reach, optimizing the industrial ecological environment, and refining the company’s strategic focus. Recommendations emphasize clearly defining target customer groups, aligning product and price positioning, strengthening brand planning, enhancing channel development, and prioritizing personalized service delivery. By implementing these strategies, MS Decoration Design Company can improve its marketing approach, achieve sustainable development, and contribute to the broader growth of the decoration design industry.
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