EMPIRICAL ANALYSIS OF MOTIVATIONAL FACTORS FROM ERG THEORY ON EMPLOYEE EFFECTIVENESS AND RETENTION AT BEIJING JINWAN RUICHENG TECHNOLOGY CO., LTD.
คำสำคัญ:
Motivation Factors, Employee Effectiveness, Employee Retentionบทคัดย่อ
The research objectives are twofold: (1) to investigate the motivational factors that influence employee effectiveness at Beijing Jinwan Ruicheng Technology Co., Ltd. and (2) to investigate the motivational factors that influence employee retention at Beijing Jinwan Ruicheng Technology Co., Ltd. The study population includes the employees of Beijing Jinwan Ruicheng Technology Co. Ltd. and the data were collected through questionnaires from a sample of 200 respondents using the non-probability sampling method, specifically convenience sampling. The collected data was analyzed using statistical methods such as frequency, percentage, mean and standard deviation. In addition, the hypotheses were tested using the Partial Least Squares Structural Equation Model.
It was found that the motivational factors of the aspect ‘Growth needs' have a direct and statistically significant impact on employee effectiveness, with a predictive power of 51.4%. In addition, motivational factors in the areas of ‘Existence needs', ‘Relatedness needs’ and ‘Growth needs’ have a direct impact on employee retention and show statistically significant effects at levels between .003 and .029. These factors contribute to a predictive power of 72.3%.
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