EFFECTS OF MOTIVATIONAL FACTORS, HYGIENE FACTORS AND TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF GENERATION Y EMPLOYEES IN A HIGH-TECH COMPANY: A CASE STUDY OF XIAOMI GROUP
คำสำคัญ:
Motivation Factors, Hygiene Factors, Transformational Leadership, Employee Performanceบทคัดย่อ
The aim of this study is to investigate the influence of motivational factors, hygiene factors and transformational leadership on the performance of Generation Y employees at the Xiaomi Group. The population consisted of Xiaomi Group employees with a total sample size of 360 participants. A questionnaire was used as the primary instrument for data collection. Hypothesis testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), with the statistical significance level set at .05.
The results showed that motivational factors, hygiene factors and transformational leadership have a statistically significant impact on the performance of Generation Y employees at Xiaomi Group, with a significance level of .001. The structural model showed a predictive power of 54.9%. Based on these results, it is recommended that Xiaomi Group improve promotion opportunities, autonomy, and recognition programs to increase employee motivation. In addition, improvements in organizational policies, compensation and managerial support are essential for maintaining job satisfaction. Strengthening strategic communication, encouraging innovation and fostering mentorship through effective leadership will further optimize employee performance and support the long-term success of the company.
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