DIGITAL SKILLS AND TECHNOLOGY ACCEPTANCE INFLUENCING THE APPLICATION OF ARTIFICIAL INTELLIGENCE AMONG EMPLOYEES IN PRIVATE COMPANIES IN BANGKOK
Keywords:
Digital Skills, Technology Acceptance, Artificial Intelligence ApplicationAbstract
The aim of this study was to investigate the influence of digital skills and technology acceptance on the application of artificial intelligence (AI) among employees of private companies in the Bangkok metropolitan area. The sample group consisted of 385 employees who were selected using the convenience sampling method. The data was collected using a structured questionnaire and analyzed using descriptive statistics, including frequency, percentage, mean and standard deviation, and multiple regression analysis to test the hypotheses.
The research results showed that the perceived usefulness of the technology had the greatest influence on the use of AI, followed by perceived ease of use and finally the problem-solving and development skills of AI. These three variables together explained 98.5% of the variance in the use of AI in the workplace, with statistical significance at the .05 level. Therefore, private organizations should promote awareness of the benefits of AI, develop user-friendly systems and develop the digital skills of their employees to support the effective and sustainable integration of AI into work processes.
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