Attitudes of People towards Public Service Quality: A Case study of Lak Hok Subdistrict Municipality

Abstract

         This research aims to 1) study the attitude level of people towards public service quality of Lak Hok Subdistrict Municipality, and 2) compare public attitudes towards public service quality of Lak Hok Subdistrict Municipality classified by personal factors. Using a quantitative method, researchers collected data from 400 samples who live in Lak Hok Subdistrict Municipality area. The research tool was a questionnaire and data were analyzed by descriptive statistics namely; frequency, percentage, mean, and standard deviation and testing hypothesis by one way ANOVA. The results found that 1) the level of public attitude towards the quality of public services of Lak Hok Subdistrict Municipality overall was at a high average value. When considering each aspect, it was found that the aspect with the highest average value was equality of the service, followed by the aspect of on time service and the aspect with the lowest average value was the service continuity. And 2) personal factors of gender, age, and occupation showed differences in attitudes towards the quality of public services of Lak Hok Subdistrict Municipality at a statistical significance level of 0.05. Personal factors of education, income, and number of times for services used that are different showed no differences in attitudes towards the quality of public services at a statistical significance level of 0.05. From the results of this study, executives or relevant personnel at all levels may use this in planning to develop the quality of public services of the organization for the effectiveness and benefit to the community, society, and the people in a sustainable manner. The important approach to enhance the quality of public services of Lak Hok Subdistrict Municipality is to create knowledge, understanding, and awareness of the importance of service duties of the personnel of the organization, including creating incentives for personnel in various forms to boost their morale and encouragement in their work. services of Lak Hok Subdistrict Municipality is to create knowledge, understanding and awareness of the importance of service duties for the personnel of the agency, including creating incentives for personnel in various forms to boost their morale and encouragement in their continued work.