Exploring the Factors Affecting the net Benefits From the Use of Smart Card Technology for Traveling by the Mass Rapid Transit Authority of Thailand

Abstract

This study aimed to analyze the system quality factors and the information system quality that affect the perceived usefulness, user satisfaction, and net benefits from the use of smart card technology for traveling by the Mass Rapid Transit Authority of Thailand (MRTA) (Blue Line). 450 respondent samples were collected. Descriptive statistics and multiple regression analysis were applied.

The results showed that system quality, information system quality, perceived usefulness, and user satisfaction directly affect net benefits significantly. The results of this study can be useful references for researchers, firms, staff and related organizations.