Strategies for Presenting Content in the Department of Health's Infographics

Abstract

This research article examined the strategies for presenting content in the infographics of the Department of Health. Data was collected from the AnamaiMedia website from March 26, 2019 – November 20, 2023, a total of 904 images, covering a total of 104 images within the defined scope, and then analyzed according to the specified issues specified in the descriptive research format. 

The study results revealed that: 1) The use of headlines in the infographics of the Department of Health consisted of two types: main headlines, where the use of word-type main headlines was more prevalent than phrase-type, and sub headlines, which were used to elaborate on the main headlines, and 2) The presentation of content according to the types of infographics from the Department of Health revealed five formats: explaining information, detailing information, displaying statistics or achievements, showing sequences, and illustrating data connections.  Overall, this indicated that the AnamaiMedia website employed a variety of strategies for presenting content in infographic sheets, effectively disseminating complex health information in an engaging manner.